Gale Executive Recruiting

San Francisco - Digital Account Executive wanted

2012-01-27T13:03:00.000-08:00

Gale Executive Recruiting - Hot Jobs
San Francisco - Digital Account Executive

Hot Digital Shop in San Francisco is looking for a Digital Account Executive with 1-3years agency exp with 1-2 years digital exp. Experience with big idea creative campaign solutions that not only solve a problem but elevate the brand. Digital experience in the development of viral campaigns, community platforms, syndication strategies, branded entertainment, and social media development.

Need to be an avid student of pop-culture with an obsession and fascination for everything viral.

Contact Gale Executive Recruiting
bgale@galecompanies.com

MEKANISM - San Francisco, Senior Client Strategist

2011-11-15T10:32:00.000-08:00

Senior Client Strategist (Account Director / Planner)
MEKANISM – San Francisco - Ad Age’s 2011 Small Agency of the Year
By Gale Executive Recruiting

The Senior Client Strategist (or heaven for account service folks) serves as the client contact facilitating the campaign development through strategic insights and creative problem solving.

Best candidate will have an account management foundation(7+ years agency exp/3+ yrs digital exp) with strong account planning and creative problem solving skills, as well as digital experience in the development of viral campaigns, community platforms, syndication strategies, branded entertainment, and social media development. Need to be an avid student of pop-culture and personally immersed in the viral space. Competitive salary with full relocation to San Francisco.

Please contact Gale Executive Recruiting at 949 716-9698 or jspencer@galecompanies.com

Account Director Position - Los Angeles, CA

2011-10-17T13:49:00.000-07:00

Gale Executive Recruiting
Los Angeles, CA - Account Director

We are currently leading an Account Director search in Los Angeles for Goodness Mfg. www.goodnessmfg.com

We are looking for an Account Director with a creative reel as a resume and the clarity of thought to identify and solve for each brands “one thing.” Best candidate will be inspired, insight driven and have the ability to distill complex problems down to the most effective and simple solution.

Must be a dynamic, collaborative team builder who can work across multiple accounts and thrives in a creatively driven agency enviroment. Best candidate will have 10+ years agency exp with at least 1-2 years at the Director level.

Compensation is highly competitive with relocation to Los Angeles.

Gale Executive Recruiting
jspencer@galecompanies.com

Jobs in advertising - Account Director, Los Angeles

2011-10-13T13:33:00.000-07:00

Account Director – Goodness MFG. - Los Angeles, CA
Gale Executive Recruiting

Seeking an Account Director with creative reel as resume and the clarity of thought to identify and solve for each brands “one thing.”

Best candidate will be inspired, insight driven and have the ability to distill complex problems down to the most effective and simple solution. Must be a dynamic, collaborative team builder who can work across multiple accounts. Best candidate will have around 10 years of experience with at least 1-2 years at the Director level.

Compensation is highly competitive with relocation to Los Angeles.

Please contact Gale Executive Recruiting at (949) 716-9698 or jspencer@galecompanies.com for full details

Butler, Shine, Stern, & Partners - Retail Champion Account Director

2011-09-29T11:29:00.000-07:00

Butler, Shine, Stern, & Partners - Account Director
Gale Executive Recruiting

THIS POSITION HAS BEEN FILLED

San Francisco, Small Agency of the Decade…..Team with the names on the door in transforming value to valuable for retail icon.

Butler, Shine, Stern & Partners is seeking a creatively driven Account Director with 12+ years in the biz…This is a particularly important position on the agency’s largest and most dynamic account. Must have the stripes from charting new ground and humanizing a fast moving, retail-oriented business like telecom, QSR, or automotive. Additionally, experience working with multi-channel retailers like Wal-Mart, Target, Best Buy, or Home Depot is a huge plus.

Just as important for them, they are comfortable in an environment of creatives who are hell bent on elevating brands, love the art, passion and subtleties of great story telling. If they are a big time player in branding retail that’s great, but as the agency’s retail Gandhi / Sherpa their goal must be to inspire a solidified voice that through great work, endears both client and industry leaders.

The best candidate will have a creative passion for the business, be organizationally strong, and good with managing the logistics of a $150M business. Compensation is highly competitive with relocation to San Francisco.

There is a real urgency to this search...if you have an interest, please send us your current resume, compensation/relo needs, and a three sentence “case study” highlighting your role on a major retail turnaround campaign.

Jeff Spencer
Bob Gale
Gale Executive Recruiting
949 716-9698
jspencer@galecompanies.com

Butler, Shine, Stern & Partners is seeking an ambitious and creatively inspired Strategy Director

2011-09-28T14:28:00.000-07:00

San Francisco - Strategy Director - Butler, Shine, Stern & Partners
Gale Executive Recruiting

THIS POSITION HAS BEEN FILLED

San Francisco…Small Agency of the Decade….name on the door firepower….kindred spirit determination…Butler, Shine, Stern & Partners is seeking an ambitious and creatively inspired Strategy Director with 10-15 years agency experience, the quant and qual retail chops, and a proven track record in repositioning a “blue-chip” retail brand.

Best candidate will have earned their stripes by distilling complex big box messaging to its most critical foundation, as expressed through all communications. As the ear in the room at all times, must be able to adeptly deliver the necessary tools to instill a brand guardian mentality across all channels. Must be diplomatic, patient, and be comfortable working together in a creative environment of industry leaders who are dead-set on being innovative and having a good time doing it.

This is a true forester’s job … skillfully dedicating the right amount of time to the forest, trees and shrubs of the agency’s retail product. There is a real urgency to this search...to stop this search tomorrow...send us your updated resume, compensation needs, and a three sentence “case study” highlighting your role on a major retail turnaround campaign.

Salary range is extremely generous based on strength of relevant experience and brand building aptitude with relocation to San Francisco.

Gale Executive Recruiting

bgale@galecompanies.com
jspencer@galecompanies.com

www.galecompanies.com

Wanted: Strategy / Insight Driven Account Director - Los Angeles

2011-09-14T14:28:00.000-07:00

Account Director – Goodness MFG. - Los Angeles, CA
Gale Executive Recruiting

Seeking an inspired, insight driven Account Director with a passion for brilliant creative and simple problem solving skills. Must be the kind of person who thrives in a creatively driven agency environment and whose problem solving skills focuses on that “one thing.”

Best candidate will have a strong digital background in positioning and marketing web-based businesses and have the ability to distill complex problems down to the most effective and simple solution. Must be a dynamic, collaborative team builder who can work across multiple financial services and tech brands.

Compensation is highly competitive with relocation to Los Angeles.

Please contact Gale Executive Recruiting at (949) 716-9698 or jspencer@galecompanies.com for full details

DDB SF - Seeking a Strategy Director with CPG / Retail

2011-08-09T15:43:00.000-07:00

DDB - Strategy Director CPG Retail- San Francisco, CA
Gale Executive Recruiting

Seeking visionary Strategy Director to serve as brand steward for DDB on a massive CPG/retail account. This leadership role requires the confidence and relevant experience of a proven brand builder whose track record garners respect. Most importantly, is a natural aptitude for distilling data into concise insights, implications, and opportunities.

The best candidate will have 10-15 years of experience, a strong background in CPG/Retail and a proven track record in repositioning a “blue-chip” retail brand. This person will serve as the “trusted objective voice” in the creative development process, must be a proven relationship builder, and have strong board room presentation and writing skills.

Salary range is extremely generous based on strength of relevant experience and brand building aptitude. While this position is based in San Francisco, it reports to the DDB Chicago office.

Please contact Gale Executive Recruiting at 949 716-9698 or info@galecompanies.com for full details

Account Supervisor Wanted - Los Angeles

2011-07-07T13:07:00.001-07:00

Account Supervisor - Los Angeles, CA
Gale Executive Recruiting

Goodness Mfg. in Los Angeles is seeking a passionate, QSR/retail experienced, highly skilled Account Supervisor to work shoulder to shoulder with award winning top agency partners.

Must be a team player and team builder who can work across multiple QSR/retail brands and who can frame business problems that need to be solved rather than giving directions to be followed. As the primary client contact, this person must have stellar listening, comprehension, and agency communications skills.

The best candidate will have 5-7 years of experience, be dynamic, entrepreneurial, and eager to work at a place that pushes hard to do great work. Must have strong, genuine digital experience as well as experience in "traditional" channels. QSR / retail experience is a must. Compensation is highly competitive with full relocation to Los Angeles.

Please contact Gale Executive Recruiting at (949) 716-9698 or jspencer@galecompanies.com for full details

Planning Director search - Cramer-Krasselt

2011-07-07T12:53:00.000-07:00

Planning Director - Cramer-Krasselt
Gale Executive Recruiting

We are currently working on a Planning Director search for Cramer-Krasselt Milwaukee. The spec for this job is juicy for a grouper in training, the money is really great for Milwaukee...really great!(we'll talk) This is truly a chance to be the thought leader with clients who admire the craft. This is to lead a diverse group of accounts as the top brand strategist. Some of the CPG/Retail accounts include Johnsonville Brats (sausage), Spice Islands, Karo Syrup, Corningware, Sea-doo water crafts, Ski-doo vehicles.

Reporting to the SVP of Planning, the best candidate will have experience in invigorating established brands, new product and line extension applications as well as proficiency in social media, digital, and broadcast. Milwaukee is a very cool town... low stress, family friendly, Brewers Baseball, good beer, and most importantly....great clients who respect the agency.

Please contact Jeff at jspencer@galecompanies.com for more details

Chicago Job Search - Account Director wanted

2011-06-27T13:08:00.000-07:00

JOB FILLED SEPT 2011

Wanted - Account Director for DDB Chicago
Gale Executive Recruiting

DDB Chicago is seeking a passionate brand steward Account Director with a reputation for protecting and enhancing the "smart in the art" in a recent brand campaign effort. Accountable for leading the State Farm brand campaign efforts, and serves as the account's overall "right-hand" reporting to the Group Business Director. Intuitive strategic thought leadership and a collaborative team management style is a must.

This position will be responsible for sustaining and invigorating an extremely iconic American brand in a fun, highly visible and competitive category. The best candidate will have a brand building track record of honoring and leveraging both established brand equities and opportunistic advantages in an ever-changing marketplace.

Best candidate will have 15+ years experience, a strong digital and social marketing background, and experience in CRM/loyalty management. Must have strong leadership skills in building and managing teams and a natural comfort working with and presenting to agency and client senior management.

Please contact Jeff Spencer at jspencer@galecompanies.com or 949 716-9698

Senior Planner - Agency Job Search - Los Angeles, CA

2011-06-21T11:53:00.000-07:00

Senior Strategic Planner – Goodness MFG. – Los Angeles, CA
Gale Executive Recruiting

Seeking a 3-5 year experienced Senior Strategic Planner. This rock star needs to be an avid student of popular culture, trends with traction, and ultimately a story teller who can stimulate creative and client minds alike. They need to have exceptionally strong writing skills, understand the art of disruption, and be curious to a fault. The best candidate will also know the difference between observations and insights, executions and ideas, consistently each as needed. Additionally, planning experience across multiple brands and business categories and the ability to apply this experience to brands and categories outside their experience is a huge plus.

This is a huge career builder for a planner who has the maturity and intellect well beyond their years, can work with a rocket scientist young boss, juggle a diverse account list on a daily basis, intuitively identify and respectfully manage expectations for every constant "4 alarm fire."

An intuitive team player must professionally serve as the department's #2 (of a 3 person department.) Often engaging with clients or staff of all ilk and the agency partners who are deep in the weeds and passionate about human truths and genuine insights. Daunting to many, exciting to all, perfect for only one, this is the chance to contribute, infuse and impart learning and make history.

Salary is highly competitive with a full relocation to L.A.

Please contact Gale Executive Recruiting at (949) 716-9698 or jspencer@galecompanies.com for full details

Account Supervisor Job Search - Los Angeles, CA

2011-06-21T11:48:00.000-07:00

Account Supervisor – Goodness MFG. - Los Angeles, CA
Gale Executive Recruiting

Goodness Mfg. in Los Angeles is seeking a passionate, diplomatic, and highly skilled Account Supervisor to work shoulder to shoulder with award winning top agency partners.

Must be a team player and team builder who can work across multiple brands and who can frame business problems that need to be solved rather than giving directions to be followed. As the primary client contact, this person must have stellar listening, comprehension, and agency communications skills.

The best candidate will have 5-7 years of experience, be dynamic, entrepreneurial, and eager to work at a place that pushes hard to do great work. Must have strong, genuine digital experience as well as experience in "traditional" channels. QSR, Casual Dining, and Financial Services experience is a big plus. Compensation is highly competitive with relocation to L.A.

Please contact Gale Executive Recruiting at (949) 716-9698 or jspencer@galecompanies.com for full details

Gale Executive Recruiting: Strategy Director search DDB San Francisco

2011-06-14T12:35:00.000-07:00

Gale Executive Recruiting: Strategy Director search DDB San Francisco

DDB Strategy Director search San Francisco

2011-06-14T12:27:00.001-07:00

DDB - Strategy Director CPG Retail- San Francisco, CA
Gale Executive Recruiting

Seeking visionary Strategy Director to serve as brand steward for DDB on a massive CPG/retail account. This leadership role requires the confidence and relevant experience of a proven brand builder whose track record garners respect. Most importantly, is a natural aptitude for distilling data into concise insights, implications, and opportunities.

The best candidate will have 10-15 years of experience, a strong background in CPG/Retail and a proven track record in repositioning a “blue-chip” retail brand. This person will serve as the “trusted objective voice” in the creative development process, must be a proven relationship builder, and have strong board room presentation and writing skills.

Salary range is extremely generous based on strength of relevant experience and brand building aptitude. While this position is based in San Francisco, it reports to the DDB Chicago office.

Please contact Gale Executive Recruiting at info@galecompanies.com for full details

Gale Executive Recruiting: Account Director - Chicago Job Search

2011-06-14T12:27:00.000-07:00

Gale Executive Recruiting: Account Director - Chicago Job Search

Account Director - Chicago Job Search

2011-06-14T11:57:00.000-07:00

Account Director Chicago Job Search
Gale Executive Recruiting

DDB Chicago seeks a passionate brand steward Account Director with a reputation for protecting and enhancing the "smart in the art" in a recent brand campaign effort. Intuitive strategic thought leadership and a collaborative team management style is a must.

This position will be responsible for sustaining and invigorating an extremely iconic American brand in a fun, highly visible and competitive category. The best candidate will have a brand building track record of honoring and leveraging both established brand equities and opportunistic advantages in an ever-changing marketplace.

Best candidate will have 15+ years experience, a strong digital and social marketing background, and experience in CRM/loyalty management. Must have strong leadership skills in building and managing teams and a natural comfort working with and presenting to agency and client senior management. Accountable for leading the State Farm brand campaign efforts, and serves as the account's overall "right-hand" reporting to the Group Business Director.

Please contact Gale Executive Recruiting at info@galecompanies.com for full details

NYC - VP Account Supervisor Search - Pharma

2011-03-29T14:48:00.000-07:00

Gale Executive Recruiting

VP Account Supervisor – NYC
Seeking a NYC-based VP Account Supervisor with strong strategic leadership skills for a leading global healthcare/pharmaceutical consumer marketing agency. The best candidate will have 8-10 years of agency experience, (5 yrs CPG / 3+ yrs pharmaceutical) and a background in digital and CRM. Compensation is highly competitive. This is a great opportunity to be the brand champion for some major pharmaceutical brands. Previous work on multimillion dollar CPG accounts is a plus.

NYC - Account Supervisor search - Digital / CRM

2011-03-29T14:45:00.001-07:00

Gale Executive Recruting

Account Supervisor – NYC
Seeking a NYC-based Account Supervisor for a leading global healthcare/pharmaceutical consumer marketing agency. The best candidate will have 5+ years of experience, (1-2 years in the pharmaceutical category) and have heavy digital and CRM experience. Compensation is highly competitive. This is a great opportunity to be the brand champion for some major pharmaceutical brands.

Senior Strategic Planner Search - St Louis

2011-02-22T14:36:00.000-08:00

Senior Strategic Planner - St. Louis
Gale Executive Recruiting

Seeking a Senior Strategic Planner with 3+ years experience and a CPG background. This is your chance to be the “adult” in the room and lead the planning process and have a true impact on big blue chip brands such as Tylenol, Motrin, Johnson & Johnson, Visa, Dreyers, and Swedish Match. Best candidate will have the track record and confidence with clients and creatives, and demonstrate a “buck stops here” voice of the consumer presence.

Experience with CPG shopper marketing / sales promotion brand voice integration is key to success.

Rivet - St Louis is a true “adults only” agency where the “work hard / play hard” mentality is actually delivered upon. Advertising is treated as an art form here. It’s the bring your dog to work, open bar, game room, you manage your workload kind of agency.

Please contact Gale Executive Recruiting at info@galecompanies.com

Planning Director Opportunity - CPG

2011-01-19T10:32:00.000-08:00

Strategic Planning Director
Gale Executive Recruiting

Strategic Planning Director - Cramer-Krasselt, Milwaukee

Seeking CPG savvy Strategic Planning Director to lead a portfolio of brands for one of today’s most respected independent agencies. The best candidate will have 5-8 years experience and be ready to take on the leadership role on the day to day planning and creative development process. Salary is competitive.

info@galecompanies.com

Who's getting fired / hired in 2011?

2011-01-05T13:55:00.000-08:00

Happy New Year!

What’s ahead in 2011?

Any brand can be great.
The tools are there, and inexpensive to try. If you’re not using them the new agency will. Great brands are doing good…good for mankind and the marketplace.

The old adage, “When elephants fight, ants die” is no longer true…The seismic account shifts of 2010 reflect agency size is seemingly irrelevant. “If you get it, you win it.” More so than ever before, brands are desperate to partner with agency brain trusts that instill relevance and preference with consumers.

It’s going to be a hot year for the 5 year planner…
This crop of thinkers / doers is a rare commodity due to the deep freeze that followed 9/11. Advancement will come easy for those with a keen understanding of the empowered consumer and their fellow army of advocates.

Great planning will lead the charge from Value to Valuable…
The new sexy has a cause and a purpose. “Belonging” is a comfort, and important during tough times. It’s time to become inspired by advertising again.

Think I’m crazy?
Is this B.S. from an old man? What’s your POV? Obviously business is booming and we are hiring. If you’re ready, let’s talk. The time is now.

As always, thanks for putting up with our shenanigans. Our success is only because of you.

info@galecompanies.com
Gale Executive Recruiting

Hot Job - Strategic Planning Director - Milwaukee

2011-01-04T13:08:00.000-08:00

Strategic Planning Director – Cramer-Krasselt, Milwaukee, WI
Gale Executive Recruiting

Seeking CPG savvy Strategic Planning Director to lead a portfolio of brands for one of today’s most respected independent agencies. The best candidate will have 5-8 years experience and be ready to take on the leadership role on the day to day planning and creative development process.

info@galecompanies.com

Hot Job - CPG savvy Strategic Planning Director

2010-12-15T14:34:00.000-08:00

Gale Executive Recruiting

Seeking CPG savvy Strategic Planning Director to lead a portfolio of brands for one of today’s most respected independent agencies.

If variety is the spice of life, then you have found your planning happy place. From wave making boy toys, to talking sausage, to the everyday top chef. This Midwest agency is looking for a Strategic Planning Director with 5-8 years experience and is ready to take on the leadership role on the day to day planning and creative development process of a portfolio of brands.

Career Branding and Career Coaching

2010-11-10T11:56:00.000-08:00

Gale Executive Recruiting
Career Branding Program
One on One Personal and Career Coaching

The recession has impacted all of us especially in the work place. Everyone has either survived a lay off, been a victim of one, or has been asked to do more with less. At Gale Executive Recruiting, we have been inundated with inquiries seeking advice on how best to succeed in this environment. Bottom line: you must stand out to your current and future employer. No longer is there time to “learn the ropes” or “get up to speed”. New hires must hit the ground running and bring immediate value to the business.

To stand out in the workplace, you must position yourself and your career accomplishments in a clear and concise way…just as we do everyday when building our clients' brands. During tough times, what brands do you trust? Do you buy based on potential or on proven results? This is where Gale Executive Recruiting comes in. Our career branding process will help you understand your personal brand's perceptions, barriers, accomplishments, and potential. These efforts will result in your personal brand SWOT, a unique and compelling positioning, a more effective resume and a brand tagline that you can use to quickly summarize your brand to your current and future employers.

Gale Executive Recruiting has been creating personal brands for over 6 years and we have helped thousands of advertising and marketing professionals. We are now offering this personal consultancy to you. This one-on-one process is highly introspective and requires an investment of time and effort on both our parts. While you make the financial investment upfront, understand that all costs to you are fully reimbursed when placed in a job by Gale Executive Recruiting. Is the investment worth it? As a result of this process, over half of all past participants utilized these tools to successfully gain employment directly with the employer or through another recruiter. Anyone who has gone through our process has left the experience with the highest praise and gratitude.

Our Career Coaching and Career Branding Process Includes:

•Minimum of Ten Hours of One on One Personal & Career Counseling

•An In-Depth Review of Past Accomplishments, Barriers to Hire, Personal and Professional Goals, and Your Unique Expertise

•Category Insight, a Career Brand Tagline, and a Concise Results Based Resume

•A “Buddy or Peer” Network in Which to Mentor or be Mentored

•Job Interview Coaching – Mock Interviews

•Salary Negotiation Coaching

Please feel free to check our references through Linkedin and here on our blog

Bob Gale
Jeff Spencer
949) 376 4884

Account Planner / Sr Account Planner Wanted

2010-11-05T12:19:00.000-07:00

Gale Executive Recruiting
Open Planner Searches
Advertising and Marketing

Account Planner – NW Arkansas - Saatchi X
We are looking for a passionate, curious, and courageous Account Planner for this blue chip agency. The ideal candidate will be intuitive about people, a strategic thinker, and an engaging storyteller with strong interpersonal skills. A Bachelor’s Degree in a related field is preferred, with a minimum of 2+ years of agency or related experience.

Senior Account Planner – NW Arkansas - Saatchi X
Working on P&G and several CPG/Retail accounts at a great blue chip agency. The best candidate will be self motivated and tenacious with 3-5 years of experience with a background in CPG. Digital experience is a plus.

Please contact at 949 376 4884 or at info@galecompanies.com for full details on salary/compensation, requirements, and specifications

Follow our Blog - Gale Executive Recruiting

2010-11-04T11:56:00.000-07:00

If you like what you see and want to stay up to date with all our current executive job placements, let us know by becoming a follower of our blog.

Currently we are working on several strategic planner and planning director placements, as well as some creative director, and senior account director opportunities.

SVP Account Director - Top Chicago Agency

2010-10-22T12:24:00.000-07:00

SVP, Account Director - Chicago

Top Chicago agency seeks SVP, Account Director with 15+ years exp. Salary 240K

MUST be a Sr. Acct. Dir. with proven track record on major CPG/retail/QSR accounts.
Candidate must have a successful track record of re-positioning a well established brand, also in launching new products in a competitive category.

Contact Gale Executive Recruiting for full details
info@galecompanies.com

Senior Brand Planner wanted

2010-10-20T09:43:00.000-07:00

Gale Executive Recruiting
Open Planner searches

Senior Brand Planner – Cramer-Krasselt
From wave making boy toys, to talking sausage, to the everyday top chef, if variety is the spice of life, then you have found your planning happy place. The best candidate will have 4-7 years experience and want ownership and a leadership role on the day to day planning and creative development process for a fascinating dichotomy of client accounts. Salary and compensation is competitive.

Please contact Gale Executive Recruiting for full details

Strategic Planner and Planning Director Searches

2010-10-12T10:53:00.000-07:00

Current Planner Searches - Gale Executive Recruiting

Senior Planner - Milwaukee, WI
Great opportunity to work for one of the largest independently owned ad agency's in the U.S. Great accounts, great clients, and a huge opportunity to take ownership and a leadership role of the day to day planning and the creative development process. Best candidate will have 4-7 years experience and a background working with retail accounts.

Account Planner – Fayetteville, Arkansas
We are looking for a passionate, curious, and courageous Account Planner for this blue chip agency. The ideal candidate will be intuitive about people, a strategic thinker, and an engaging storyteller with strong interpersonal skills. A Bachelor’s Degree in a related field is preferred, with a minimum of 2+ years of agency or related experience.

Senior Account Planner – Fayetteville, Arkansas
Working on P&G and several CPG/Retail accounts at a great blue chip agency. The best candidate will be self motivated and tenacious with 3-5 years of experience with a background in CPG. Digital experience is a plus.

Account Planning Director- Fayetteville, Arkansas
This Planning Director must have a passion for brand marketing, the consumer, and possess the desire to give a voice to brands that resonate with today’s shopper. 7- 10+ years experience in agency or business Account Planning developing marketing strategy and communications with a background working on national CPG and retail accounts. Compensation is highly competitive. Great opportunity to help pave the way for how brands are perceived and how brand loyalty occurs.

Gale Executive Recruiting

Activation & Response Director - Chicago

2010-09-09T09:50:00.000-07:00

Open Job Search - Gale Executive Recruiting

Activation & Response Director - Chicago, IL

The job title is Activation and Response Director, and the ideal candidate will be a strategic thinker with agency and client side digital experience, and expert knowledge in the digital landscape in direct to consumer market. It's a great opportunity with tremendous growth potential working for a great advertisting agency in Chicago.

Salary and compensation is highly competitive and the best candidate would
have 7-10+ years of experience.

Gale Executive Recruiiting

Planning Director search - Midwest / Chicago

2010-06-24T10:25:00.000-07:00

Executive Job Searches
Gale Executive Recruiting

Digital Account Director - Midwest Ad Agency
We are currently looking for a talented Digital Account Director for a Blue Chip agency. This is a great opportunity with tremendous growth potential. The ideal candidate will be a strategic thinker with excellent communication skills, and expert knowledge in the digital landscape in direct to consumer market. 7-10 years of experience required.

Planning Director - Chicago
Looking for a motivated Planner who is ready to run a major planning group with high energy at a big time shop. 7-10 years of agency planning experience required and experience working with CPG strategic marketing.
(National CPG / retail accounts)

Planning Director - NW Arkansas
Looking for a Planning Director with 7-10 years experience who is passionate and curious with a strong knowledge of classic marketing strategy, and heavy experience in CPG.
(National CPG accounts)

Senior Strategic Planner – Blue Chip Agency - Chicago
Need a self motivated, tenacious strategic planner with 3-5 years of experience and a background in CPG. New product development experience is a plus but not a requirement.
(National Retail / CPG accounts)

Contact Bob Gale or Jeff Spencer at (949)376 4884 or info@galecompanies.com for full details, salary compensation, accounts, etc.

Planning Director, Chicago - Blue Chip Agency

2010-06-17T09:39:00.000-07:00

Planning Director, Chicago - Blue Chip Agency
Gale Executive Recruiting
info@galecompanies.com

We are looking for a passionate, high energy Planning Director who wants to step up to the challenge of running their own planning department. Blue chip agency working on big name national accounts. Best candidate will have 10+ years of agency planning experience and a strong background in CPG and Retail. Salary is highly competitive.

Please contact Bob Gale or Jeff Spencer at Gale Executive Recruiting for full details

info@galecompanies.com

Great Creative Work

2010-05-13T12:50:00.000-07:00

Sr Planner search – truly connecting w/ the consumer

2010-04-28T14:52:00.000-07:00

If you believe brands are like people; that you are judged by the company you keep….you can tell a lot about a person/brand by who loves them.

We are working on an ad agency job placement for a Sr. Strategic Planner with 3-5 years of agency planning/strategic marketing experience.

This Sr. Planner must have a passion for brand marketing, the consumer, and possess the desire to give a voice to brands that resonate with today’s shopper. The best candidate will understand CPG marketing strategy, the basics of how to succeed at retail, and have an intellectual curiosity about why consumers buy.

This is a great opportunity to help pave the way for how brands are perceived and how brand loyalty occurs.

Gale Executive Recruiting
949 376 4884

Senior Strategic Planner / Planning Director - open job searches

2010-04-26T14:20:00.000-07:00

Gale Executive Recruiting
Senior Strategic Planner / Planning Director - open job searches

Director of Strategic Planning - NW Arkansas - Saatchi X
7-10+ years in agency planning/strategy function

Proven track record in leading clients with great strategic thinking leading to great work.

Outstanding ability to develop and sustain consultative client relationships.
Exceptional knowledge of classic marketing strategy and its application to the consumer retail environment.

Specific interest and expertise in Beauty & Health CPG.

Ability to apply research, insights and knowledge to drive and lead client business opportunities.

Proven people management skills, with the ability to grow junior associates into leaders and support direction of department and agency.

Sr. Strategic Planner - Chicago - Saatchi X
5+ years strategic marketing experience, with at least 3 years in a Planning role

Understand CPG marketing strategy and the basics of how to succeed at retail

Significant background working strategically with organizations like Kraft, Nabisco, General Mills, or other large food CPG

Working knowledge of a broad range of retail channels (grocery, mass, club, drug, convenience)

Track record of proven success with key FL planning deliverables: Killer briefs, secondary research and trend watching, and POV papers able to build a solid business case

Some experience working with the pace and sales-driving accountability of: Shopper, Promotion, CRM

Sr. Strategic Planner – New York - Saatchi X
5+ years strategic marketing experience, with at least 3 years in a Planning role

Working knowledge of a broad range of retail channels (grocery, mass, club, drug, convenience)

Some experience working with the pace and sales-driving accountability of: Shopper, Promotion, CRM

Sr. Strategic Planner – NW Arkansas - Saatchi X
5+ years strategic marketing experience, with at least 3 years in a Planning role

Significant background working strategically with organizations like Kraft, Nabisco, General Mills, or other large food CPG

Working knowledge of a broad range of retail channels (grocery, mass, club, drug, convenience)

Understand CPG marketing strategy and the basics of how to succeed at retail

Senior Strategic Planner - Chicago

2010-04-23T10:33:00.000-07:00

Gale Executive Recruiting
Chicago - Advertising Agency Job Search
Sr. Strategic Planner - CPG / Retail

We are working on a great agency opportunity in Chicago for a Sr. Strategic Planner with 6+ yrs. of experience and heavy CPG / Retail experience. This Senior Strategic Planner must love navigating Brand Architecture as much as Facebook.

The best candidate will have a strong CPG background and should be able to basically run these two accounts by themselves under the guidance and mentorship of one the best Planning Director’s in the business. Smarts and hard work will be rewarded by promotion.

Please contact us at info@galecompanies.com
(949) 376 4884

Account Planner - Job Search - Austin, TX JOB FILLED

2010-02-04T12:51:00.000-08:00

Gale Executive Recruiting
Account Planner – GSD&M / Idea City - Austin, TX

UPDATE: Position Filled

Among the nations most highly recognized account planning ad agency’s, GSD&M / Idea City seeks a passionate, confident, and open-minded Account Planner with 4+ years of agency experience to work on agency’s prized AARP account.

The ideal candidate would be passionate about creating positive change on Capital Hill and in all Americans' lives. They will serve as the voice of consumers and advocates of healthcare reform and public opinion for a better way of life. They must be able to simplify complex political and social debate into simple messages. By doing so, create engagement and energizing others in an infectious way that brings unity and a common bond for all.

Candidate must have a strong interest and, ideally, some solid experience in cause marketing (e.g., political and/or advocacy campaigns, grassroots community-building) and/or public health policy. This is a fantastic opportunity to have an impact on social change in America.

Truly excellent written and verbal communications skills are a must as is a good grounding in qualitative/quantitative market research skills.

For full details please send all inquiries to Gale Executive Recruiting
info@galecompanies.com

Gale Executive Recruiting - A New Year

2010-01-28T12:46:00.000-08:00

Hello Friends,

Hope you’ve had a wonderful and refreshing holiday season. Now, a new and exciting year is upon us.

From our perspective at the moment, helping our candidates keep perspective during these tough economic times is more important than ever before. This is why we remain dedicated to ensuring that they have the best tools and guidance available to them now.

In light of that, the quote from Warren Buffett seems especially applicable: “Someone's sitting in the shade today because someone planted a tree a long time ago.”

We have expanded our career counseling side of the house to include a Career Branding program. This very personal, one on one approach will help you to understand your personal brand's perceptions, barriers, accomplishments, and potential. During tough times, what brands do you trust? Do you buy based on potential or on proven results? These efforts will result in your personal brand SWOT; a unique and compelling positioning, a more effective, concise, results based resume, and a career brand tagline that you can use to quickly summarize your brand to your current and future employers.

We continue to be encouraged by the wonderful support we have received from our many friends, clients, and colleagues over the last year.

Please don’t hesitate to contact us if you are interested in finding out more about our career branding program, and executive recruiting services, or if you just want to say hello. Also, please let us know how you are doing and if we can be of assistance with any of your endeavors.

Here's to good health and prosperity for you in the coming year.

Kindest Regards,

Bob Gale
Jeff Spencer
Gale Executive Recruiting
(949) 376-4884

2010-01-08T11:40:00.000-08:00

Personal Career Coaching and Career Branding Programs for Advertising and Marketing Professionals

By Gale Executive Recruiting

The recession has impacted all of us especially in the work place. Everyone has either experienced a lay off, been a victim of one, or has been asked to do more with less. We have been inundated with inquiries seeking advice on how to best succeed in this environment. Bottom line is you must stand out to your current and future employer. No longer is there time to “learn the ropes” or time to “get up to speed”. New hires must hit the “ground running” and bring immediate value to the account.

To stand out in the workplace, you must position yourself and your career accomplishments in a clear and concise way…just like we do everyday when building our clients brands. During tough times, what brands do you trust? Do you buy based on potential or on proven results? This is where Gale Executive Recruiting comes in. Our career branding process will help you understand your brands perceptions, barriers, accomplishments, and potential. These efforts will result in a brand tagline that clearly positions you in a unique and compelling way to your current and future employer.

The Gale Executive Recruiting Career Branding Program is provided as a personal consultancy to you. This one on one process is highly introspective and requires an investment of mutual time and effort on both our parts. While you make the financial investment upfront, understand that all costs to you will be fully reimbursed when placed in a job by Gale Executive Recruiting. Is the investment worth it? As a result of this process, over half of all past participants utilized these tools to successfully gain employment directly with the employer or through another recruiter. No one has ever worked with this firm, gone through our process and left the experience with anything but the highest praise and gratitude.

Our Career Coaching and Career Branding Process Includes:

-Minimum of Ten Hours of One on One Personal & Career Counseling

-An in Depth Review of Past Accomplishments, Barriers to Hire, Personal and Professional Goals, and Your Unique Expertise

-Category Insight, a Career Brand Tagline, and a Concise Results Based Resume

-A “Buddy or Peer” Network in Which to Mentor or be Mentored

-Job Interview Coaching – Mock Interviews

-Salary Negotiation Coaching

Gale Executive Recruiting professionals are industry savvy with over 30 years of hands-on experience and leadership in human resources, brand communications, field marketing and advertising agency management. Our specific areas of expertise include retail, restaurant, QSR, consumer packaged goods, and automotive Brand and Field Marketing. Advertising Agency departmental and general management, including exclusive services in Strategic, Account, and Brand Planning, Interactive, CRM, Direct Marketing, Direct Response,and Creative.

call us today at 949 376 4884
info@galecompanies.com

CAREER COACHING AND CAREER BRANDING PROGRAM

2009-12-01T11:00:00.000-08:00

Gale Executive Recruiting Career Branding Program

Gale Executive Recruiting has been creating personal brands for over 6 years and we have helped thousands of advertising and marketing professionals. We are now offering this personal consultancy to you. This one-on-one process is highly introspective and requires an investment of time and effort on both our parts. While you make the financial investment upfront, understand that all costs to you are fully reimbursed when placed in a job by Gale Executive Recruiting. Is the investment worth it? As a result of this process, over half of all past participants utilized these tools to successfully gain employment directly with the employer or through another recruiter. Everyone who has gone through our process has left the experience with the highest praise and gratitude.

Our Career Coaching and Career Branding Process Includes:

• Minimum of Ten Hours of One on One Personal & Career Counseling

• An In-Depth Review of Past Accomplishments, Barriers to Hire, Personal and Professional Goals, and Your Unique Expertise

• Category Insight, a Career Brand Tagline, and a Concise Results Based Resume

• A “Buddy or Peer” Network in Which to Mentor or be Mentored

• Job Interview Coaching – Mock Interviews

• Salary Negotiation Coaching

For a free, no obligation informational phone call please contact us at
(949) 376-4884 or email jspencer@galecompanies.com

Personal Career Coaching for Advertising and Marketing Professionals

2009-10-09T11:01:00.000-07:00

The recession has impacted all of us especially in the work place. Everyone has either experienced a lay off, been a victim of one, or has been asked to do more with less. We have been inundated with inquiries seeking advice on how to best succeed in this environment. Bottom line is you must stand out to your current and future employer. No longer is there time to “learn the ropes” or time to “get up to speed”. New hires must hit the “ground running” and bring immediate value to the account.

To stand out in the workplace, you must position yourself and your career accomplishments in a clear and concise way…just like we do everyday when building our clients brands. During tough times, what brands do you trust? Do you buy based on potential or on proven results? This is where Gale Executive Recruiting comes in. Our career branding process will help you understand your brands perceptions, barriers, accomplishments, and potential. These efforts will result in a brand tagline that clearly positions you in a unique and compelling way to your current and future employer.

The Gale Executive Recruiting Career Branding Program is provided as a personal consultancy to you. This one on one process is highly introspective and requires an investment of mutual time and effort on both our parts. While you make the financial investment upfront, understand that all costs to you will be fully reimbursed when placed in a job by Gale Executive Recruiting. Is the investment worth it? As a result of this process, over half of all past participants utilized these tools to successfully gain employment directly with the employer or through another recruiter. No one has ever worked with this firm, gone through our process and left the experience with anything but the highest praise and gratitude.

Our Career Coaching and Career Branding Process Includes:

-Minimum of Ten Hours of One on One Personal & Career Counseling

-An in Depth Review of Past Accomplishments, Barriers to Hire, Personal and Professional Goals, and Your Unique Expertise

-Category Insight, a Career Brand Tagline, and a Concise Results Based Resume

-A “Buddy or Peer” Network in Which to Mentor or be Mentored

-Job Interview Coaching – Mock Interviews

-Salary Negotiation Coaching

Our specific areas of expertise include retail, restaurant, QSR, consumer packaged goods, and automotive Brand and Field Marketing. Advertising Agency departmental and general management, including exclusive services in Strategic/Brand Planning, Interactive, CRM, Direct Marketing, Consumer Research and Creative.

For more information please contact us at (949) 376-4884

Please feel free to check our references through www.linkedin.com

Bob Gale
Jeff Spencer
Gale Executive Recruiting
www.galecompanies.com

Recommendations for Bob Gale & Gale Executive Recruiting

2009-10-08T11:13:00.000-07:00

Peter Brodnitz - Head of Advertising, Aetna

“What sets Bob apart from many in the search industry is his true desire to find right-fitting career moves for his candidates. This starts with a solid understanding of each candidate's talents, ambitions and goals then progresses to career coaching. When I returned from working overseas, Bob was an important advisor to help guide me to companies/jobs that were not only good short-term but important towards building an exceptional career long-term.” December 16, 2008

Scott Blair - Account Supervisor, Heil Brice Advertising

“Bob is a career coach unlike any other. Working with Bob provides the opportunity for a long-term professional relationship. Much more than an expert recruiter, he remains an invaluable resource throughout your career. His knowledge of the business is so extensive that, years after I initially worked with him, I still continue to turn to him first when I need advice. He is always willing to help, and truly cares about his clients. I trust and respect Bob immensely.” October 9, 2009

Rebecca Weigman, Chief Marketing Officer - Rapp

“Bob is a great judge of character and has a gift for synthesizing needs for company and matching just the right talent. Not only is he great at his field, he is awesome to work with.” November 14, 2008

Maria Buehler - Exec. Director of Marketing

“Bob is a great, awe-inspiring individual that I feel really fortunate to know. My life is better -- professionally and personally – thanks to the tough advice he gave me and the ideas and philosophies he shared with me. Smart, compassionate, strong…Bob is truly a wonderful, magical, brilliant person that I am pleased to recommend.” January 8, 2008

Ron Bess - President, Euro RSCG North America

“I've known Bob for over 10 years. He is a very talented professional of real character and integrity. He's got great experience placing senior level talent in the world of advertising and marketing. People who come to know him inevitably trust him and like him.” February 19, 2008

Angela Long - VP of Planning, GSW Worldwide

"I found Gale Executive Recruiting's personal branding process to be very different from other recruiters I've worked with. They spent time with me to understand my strengths and weaknesses and how best to position me for a job I was interested in. The process wasn't always easy, but well worth the time and effort." November 2, 2009

Erin Calkins - Sr. Account Supervisor, Moroch

“Bob is a true professional that I will continue to work with in the future. Bob is not just a recruiter, but a real life career coach that helps you make the best possible decisions in your life to reach your goals. He is on board with his clients for the long haul.” May 6, 2007

Ken Rye - Marketing Manager, The Home Depot

“I have felt quite fortunate to interact with with Bob Gale over the past few years. He is an extraordinary recruiting professional with extensive knowledge across multiple industries. Mr. Gale also shows an incredibile willingness to share his insight and understanding with those that he networks with. Bob is a committed resource and asset for any company that he works with.” May 16, 2007

Jeff Whitney, VP Field Marketing, The Americas - Subway

“Bob is a highly personable, insightful marketing veteran who understands marketing strategies, systems, processes and the skill sets needed to succeed and thrive in our industry. He had a very succesful career in managing Field Marketing teams for national brands, giving him in depth understanding of various approaches to marketing structures and systems. He is detailed, frank and has a keen eye for talent. I worked closely with Bob as my agency counterpart for a decade, and he was a key member of the management team that drove the tremendous performance at Wendy's in the '90s.” March 8, 2008

Rocky Longworth, Planning Director - Saatchi & Saatchi X

“Bob is the consumate professional, he his diligent and forethcoming. I've enjoyed working with him and will continue to do so. His insight into opportunity is a tremendous asset.” July 17, 2007

Ralph Pici - Account Director - imc2

“There are thousands of recruiters, career coaches and marketing gurus in our industry, but rarely if ever do you find one that masters all three areas effortlessly. That is until you meet and work with Bob. Bob provides great career advice, but he also provides life advice and helps you think about your career more so than the job or assignment that he is recruiting for at that moment. He is well respected throughout the industry by candidates and clients alike. His wisdom is full of insight, clarity and humor and his affable style is infectious. I strongly recommend Bob to those that are willing to be introspective about their career and where it's going, and be ready to accept an unbiased, truthful view - and if you're willing to take this step, the results will dramatically improve a candidate's career path and their future.” June 25, 2008

Judy Brooks, SVP, Client Service - SWJ

“Bob has great insight in the advertising, marketing arena. He has been able to provide great candidates for us at all levels of the spectrum from AE to CEO. He knows the business and what it takes to succeed in it so our time isn't wasted with unqualified leads. And he will keep the ball rolling from morning until night to meet a client's need.” October 29, 2007

Luis Caballero - Director of Brand Strategy, Concussion Brand & Design

“Bob provided the type of leadership people sought out for. He provided creative solutions to very complex problems. And his strategic skills are some of the best in the industry. He is a great leader, co-worker and mentor to many!” November 3, 2007

Doug McIntosh - VP, Account Director, GSW Worldwide

“Bob has been a great recuiter to work with; I've used Bob for team member recruitment and he's taken the time to truly ask the right questions so everyone has a clear picture of what to expect. The result, great hires. Above all else he's a "cut to the chase" kind of guy with amazing integrity.” May 15, 2008

Mike Mirkil - Director of Business Development - ID Branding

“Bob is a highly energetic and positive force that I have always found to be a pleasure to work with. He consistently demonstrates strong leadership skills by approaching each encounter from a very human perspective. He listens. So often in a high-pressure, stress-filled workplace interactions can become impersonal and tense, but Bob maintains a high degree of professionalism while keeping it enjoyable and friendly. And he's very good at what he does.” August 6, 2008

2009-09-11T10:20:00.000-07:00

GALE EXECUTIVE RECRUITING
“SERVING TODAY’S TOP TALENT IN ADVERTISING & MARKETING”

Are you still using Monster or CareerBuilder, or those other job sites?
Gale Executive Recruiting specializes in the placement of top talent in the advertising and marketing industry. Our specific areas of expertise are Strategic and Brand Planning, Retail, Interactive, Digital, Field Marketing, CPG, Account Services, QSR, and Direct Marketing. We work with coveted clients/agency’s such as Draftfcb, Rapp, Wendy’s, EURO RSCG, Pizza Hut, DDB, GSW, McCann Worldgroup, Taco Bell, and GSD&M Idea City. Why use a job board service, when you can interact with real humans who have over 30 years of hands on experience in the advertising and marketing field? Let us be a resource for you.

“I've known Bob for over 10 years. He is a very talented professional of real character and integrity. He's got great experience placing senior level talent in the world of advertising and marketing. People who come to know him inevitably trust him and like him.” – Ron Bess, EURO RSCG Chicago

“Bob has great insight in the advertising, marketing arena. He has been able to provide great candidates for us at all levels of the spectrum from AE to CEO. He knows the business and what it takes to succeed in it so our time isn't wasted with unqualified leads. And he will keep the ball rolling from morning until night to meet a client's need.” – Judy Brooks, SWJ, Dallas

Resume Assistance
What set’s you apart from the next guy? Does your resume clearly identify you as a brand? See the benefits of an unbiased third party, and how we can help you distinguish yourself more consicely. HR departments look through hundreds of resumes a day and they don’t spend much time reading them. They look for relatable responsibilities, career progression, accomplishments, and how this person built on the brand. You have to make it easier for them to see what you have done, and what it is you do best. How and why would you make them successful? Let Gale Executive Recruiting help you with your resume by taking you back in the “way-back” machine and discovering your greatest strengths and accomplishments and how they help make you stand apart from the others.

Gale Executive Recruiting offers the service of resume writing assistance. For more information please contact Jeff Spencer or Bob Gale at info@galecompanies.com.

“What sets Bob apart from many in the search industry is his true desire to find right-fitting career moves for his candidates. This starts with a solid understanding of each candidate's talents, ambitions and goals then progresses to career coaching. When I returned from working overseas, Bob was an important advisor to help guide me to companies/jobs that were not only good short-term but important towards building an exceptional career long-term.” – Peter Brodnitz, JWT Japan

“I have felt quite fortunate to interact with Bob Gale over the past few years. He is an extraordinary recruiting professional with extensive knowledge across multiple industries. Mr. Gale also shows an incredible willingness to share his insight and understanding with those that he networks with. Bob is a committed resource and asset for any company that he works with.” – Ken Rye, Marketing Manager-Home Depot - Atlanta

Career Counseling and Advancement
At Gale Executive Recruiting, we don't just think of you as a candidate that we throw in to the pile with other resumes and then hand it in to the client. We take our time to get to know you first, through a screening process via phone and some preliminary questions via e-mail. We have long lasting relationships with our candidates and think of them not just as a candidate, but as our clients as well. As our relationship grows consideration of an exclusive working relationship will be our long term objective. Hopefully it will be yours as well. We help you map out your career and continue to support you through out with every step you decide to take in the future. Your continued career success is our priority.

“Bob is a great, awe-inspiring individual that I feel really fortunate to know. My life is better -- professionally and personally – thanks to the tough advice he gave me and the ideas and philosophies he shared with me. Smart, compassionate, strong…Bob is truly a wonderful, magical, brilliant person that I am pleased to recommend.” – Maria Buehler, Philadelphia

“Bob is a great judge of character and has a gift for synthesizing needs for company and matching just the right talent. Not only is he great at his field, he is awesome to work with.” – Rebecca Weigman, Rapp - Dallas

Career coaching and advancement services from Gale Executive Recruiting

2009-09-11T09:29:00.000-07:00

Please contact Jeff Spencer at jspencer@galecompanies.com or Bob Gale at bgale@companies.com to discuss our career coaching, resume writing, and personal development programs and services.

Gale Executive Recruiting

Gale Executive Recruiting is the only executive career coaching and advancement firm serving the unique needs of today's top marketing and advertising professionals as a focused resource for career and personal growth. Our relationships are about people and their personal needs as they advance in their careers. Our focus is on finding the ONE right partnership for both the candidate we serve and the company we represent.

Gale Executive Recruiting serves as a career coaching and advancement firm dedicated to nurturing the unique needs of today's top talent. From highly confidential and personal service, to visionary career consultation, our motivation is long term. We seek open, genuine, and personal partnerships with our client candidates and employers as our best efforts deliver an enriched personal and professional life for all.

Specific areas of expertise include advertising agency leadership and account management, strategic planning, DR/CRM, interactive and digital. Category depth in pharma, healthcare, retail, QSR, CPG, high tech, automotive and field marketing.

Our client's recognize the superior caliber of prospective employees provided by an organization that serves an exclusive talent base of highly skilled mid and senior level professionals. Our associates, candidates and industry friendships, have served us both very well.

As a result, nearly 100% of our business comes to us through referral; a compliment we do not take lightly. We will always serve people first, not job openings. It's hard to say or hear Thank You from a job.

Gale Executive Recruiting professionals are industry savvy with hands-on experience and leadership in human resources, brand communications, field marketing and advertising agency management.see less

Specialties
Strategic Planning, Brand Planning, Field Marketing, general management, Direct Response, CRM, Account Service, Interactive, QSR, retail, consumer packaged goods, automotive, pharmaceutical, high tech, healthcare

Advertising and Marketing News updates - Sept 2

2009-09-02T11:36:00.000-07:00

Gale Executive Recruiting
info@galecompanies.com

Publicis purchases customer relationship tool from Unilever
Publicis Groupe has purchased the French customer relationship management program Pour Tout Vous Dire from Unilever, which has inked a five-year licensing agreement with the agency to keep its products represented. The Web-focused portal aims to forge and bolster relationships between consumers and brands. Brandweek (9/1)

Dentsu "open" to acquiring other agencies, CEO says
Dentsu Inc. may have come up short in its attempt to acquire Razorfish, but Japan's biggest ad agency in terms of revenue remains "open" to adding other firms in the U.S., as well as Europe and Asia, to its holdings, said its president and chief executive, Tatsuyoshi Takashima. "We're not just targeting firms with digital technology, but also firms in other aspects of marketing communications, though we have no specific target yet," he said. The Wall Street Journal/Dow Jones Newswires (9/1)

Marketers should think "social by design" to reap branding benefits
Marketers may need to rethink their organizational structure to fully exploit social media's branding possibilities, according to Chris Perry, executive vice president of digital strategy and operations at Weber Shandwick. "While I'm not suggesting that all companies give the social-media team its own organizational function, it's clear that brand leaders haven't fully examined structural changes that need to be made," Perry writes. "When they do social by design, I believe substantive, positive and accelerated changes will occur." Advertising Age (9/1)

Music video site seeks to become broader entertainment portal
CBS Corp. and NBC reportedly are considering teaming up with Vevo, a music video site, to license and create online programming. Such a move could position Vevo as a possible rival for MTV by adding broader content beyond its core of music videos and artist interviews, according to this article. A source cited in this article said Vevo has similar deals in the works with Warner Music Group and EMI Group.
Reuters (9/2)

Gartner: Mobile ads will explode in 2011
Worldwide mobile-advertising revenues will jump by 74% this year, but the sector is expected to take off by 2011. A new Gartner report pegs spending on the medium for 2009 at $913.5 million and says that growth is "primarily driven by mobile Web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising." MediaPost Communications/Online Media Daily (8/31)

How CMOs, CFOs can get on the same marketing page
Chief marketing officers and chief financial officers must find a way to balance the former's interest in taking marketing risks with the latter's need to maximize scarce company resources, according to Eric Karofsky, a principal consultant in the strategy group at interactive shop Molecular. Key to finding the right mix, Karofsky writes, is sorting out what media is bought (paid ads), owned (assets and intellectual property and earned (word of mouth). Advertising Age (8/31)

London agency sets up shop in temporary location to help local biz
London agency RKCR/Y&R, via a pop-up location set up during the week of Aug. 24, made available its creative services and advice on strategy to mom-and-pop businesses in a Camden Town neighborhood. The temporary agency, which is part of a joint pop-up program developed by the agency and a local business group, was meant to give a boost to small businesses grappling with the current downturn.
Advertising Age (8/31)

Amazon set to launch Yahoo!'s interactive TV widgets
Amazon as well as Facebook, Blockbuster and other brands are ready to launch interactive TV widgets from Yahoo! in the next couple of weeks. Consumers who subscribe to digital cable or satellite services and have purchased televisions with pre-installed microchips that enable the widget platform are able to view the feature on their sets. The consumer can choose to immediately purchase content from Amazon and other retailers or view free content. ClickZ (9/1)

Wal-Mart goes up against Amazon with online marketplace
Wal-Mart Stores has added outside retailers to its online offerings, which could help the global retailer advance in the online arena. Burt Flickinger III, a retail consultant, said that as Wal-Mart has saturated the U.S. market, online sales can help the retailer grow. "This gives Wal-Mart a chance to close the widening gap with Amazon.com and Apple," Flickinger said. Google/The Associated Press (8/31)

info@galecompanies.com
Gale Executive Recruiting

Advertising and Marketing News updates - July 31

2009-07-31T11:46:00.000-07:00

Gale Executive Recruiting

Chicago agency can test multiple versions of banner ads at once
Online marketers can boost their customer conversions by 5% to 15%, on average, by revamping their banner ads using a multivariate testing methodology from Chicago interactive shop Dotomi. The tool allows clients to try out, at the same time, multiple versions of ads with different colors, fonts, button shape, wording, offers and call to action, according to this article. ClickZ (7/29)

Allstate touts brand name, value to Hispanic customers
New Spanish-language TV spots for Allstate from Lapiz, the Hispanic agency of Leo Burnett, Chicago, focus on the importance of getting a good return from investing in a trustworthy, established insurance brand. The multiplatform effort also includes a Spanish-language Web site that has been designed in a "culturally relevant way" and a microsite for the Mexican National Soccer Team, which is sponsored by Allstate. MediaPost Communications/Marketing Daily (7/28)

Report: In-game ad spend to reach $681M in 2013
In-game ad spending in the U.S. is projected to rise from $403 million last year to $681 million in 2013, according to eMarketer. Web-based ads are expected to gain on console-PC-based ones and account for 75% of in-game ad budgets in 2013, according to this article. Adweek/eMarketer (7/29)

Goodby Wins eBay Project
Sources familiar with that Goodby agency confirm that the shop has won a small eBay project. We're told the project is in hardly off the ground and won't break until the end of the year. But contrary to what some of you wrote telling us, GSFP has not won the entire eBay account. A representative from Goodby did declined... read more>>

IPG Reports Q2 Profit Slide
Like fellow agency umbrellas Publicis and Omnicom, the economic slump and automotive spending cuts put a hurting on Interpublic Group, which reported a 20% fall in revenue that led to a net income of $27.8 million and a share price of $0.04 in Q2. Compared to same time last year when IPG's take was $88.1 mil and stocks were... read more>>

info@galecompanies.com

Advertising and Marketing News updates - July 23

2009-07-23T10:36:00.000-07:00

Gale Executive Recruiting
info@galecompanies.com

Macy's Online Sales Out-pace In-store Revenue--For the 6th Month In A Row

http://daveibsen.typepad.com/5_blogs_before_lunch/2009/07/macys-online-sales-outpace-instore-revenuefor-the-6th-month-in-a-row.html

Starbucks Testing The Sale of Beer and Wine--And a New Naming Scheme.

http://daveibsen.typepad.com/5_blogs_before_lunch/2009/07/starbucks-testing-the-sale-of-beer-and-wineand-a-new-naming-scheme.html

R&R Partners, the agency behind those naughty "What Happens Here Stays Here" spots for Las Vegas, is lowering its commission rates.

http://www.tribbleagency.com/?p=5483

Gale Executive Recruiting
info@galecompanies.com

Advertising and Marketing News June 2009

2009-06-11T11:18:00.000-07:00

Gale Executive Recruiting
Advertising and Marketing News
info@galecompanies.com

Crispin Porter acquires Swedish ad firm
Crispin, Porter + Bogusky is expanding into the European market with the acquisition of Swedish digital shop Daddy, which boasts airline SAS and H.J. Heinz as clients. "Over the past couple of years, not having overseas capabilities has dinged us with potential clients," Co-Chairman Alex Bogusky said. Terms of the deal were not made public. The Wall Street Journal (6/11)

Marketers should tweet carefully when promoting brands on Twitter
Marketers who use Twitter solely for branding purposes need to prepare themselves for a potentially bad reaction once they cede control to users, according to Steven Cisowski, a media planner with Razorfish, Philadelphia. "Advertisers must realize that if given the chance, the public will seize the opportunity to talk negatively about a brand if the intention is to promote rather than to provide a substantial offering to its customers," he writes. Advertising Age (6/10)

Report: Craigslist to top $100 million in sales this year
Sales for Craigslist in 2009 will grow by 23% and surpass the $100 million mark, AIM Group is estimating in its Classified Intelligence Report. A Craigslist spokeswoman would neither confirm nor deny the sales projections for the company, which is privately held and does not disclose its earnings. The New York Times (6/9)

Mindshare, SocialMedia8 to collaborate on social marketing
WPP Group siblings Mindshare and SocialMedia8 have teamed up to form a new unit to handle social-marketing initiatives. Mindshare SocialMedia8 is being helmed by Ciaran Norris, a veteran of the U.K.'s interactive shop Altogether Digital. MediaPost Communications/Media Daily News (6/9)

Ad shops and the P&G succession
Ad industry observers are suggesting Procter & Gamble could look to streamline its agency roster once current Chief Operating Officer Robert McDonald becomes CEO of the consumer products giant. P&G, which spends an estimated $8.7 billion a year on marketing, might look to eliminate smaller shops as it continues with its "brand franchise leadership model," under which specialists collaborate on a brand's marketing under the direction of a single leader. The Wall Street Journal (6/10)

KFC launches search for ultimate fan
KFC has teamed with MySpace on a global search for the chicken fan who will be "the new face of Kentucky Grilled Chicken," an honor that includes a lifetime grilled chicken supply and the opportunity to appear in ads. Contenders can submit videos online explaining why they deserve to win. Brandweek/Nielsen Business Media (6/9)

Gale Executive Recruiting
info@galecompanies.com

GSD&M Gets BMW - Ad Agency News

2009-05-15T10:21:00.000-07:00

Gale Executive Recruiting

Release: BMW AG has selected Omnicom Group's GSD&M Idea City (Austin, TX) as its lead global agency of creative for brand advertising communications. This decision is a significant step in the consolidation of global creative duties, which were previously shared among various international marketing agencies.

From the release:
The first work from GSD&M Idea City under the new contract will be a new global communication campaign with the central theme of "Joy". The advertising creative work will be adapted for all media worldwide, including internet, auto shows and events.

The new global communication campaign will be introduced in Europe throughout summer 2009 and is being planned for a US roll-out in early 2010.
Mediabistro/agencyspy 5/14

Job Search - Media Director, Dallas, Texas

2009-05-05T09:47:00.000-07:00

Job Placement - Advertising Agency Search
Media Director - Dallas, TX
Gale Executive Recruiting

This position is responsible and accountable for the media practice which includes developing overall strategy, development of basic and enhanced services and associated offerings, negotiation and cost comparison of media buys, training, sales presentations and process flows. As well, this position will perform practice specific team functions such as team growth planning, budgeting, employee evaluations, defining changes to team make-up and identifying, culturing and maintaining media partners.

As the media practice lead, this position also requires providing thought leadership, keeping up with industry trends, writing white papers, disseminating information to co-workers and direct reports, and possible presentations at practice specific conferences. The day-to-day responsibilities of this position involve development of online and offline media plans in accordance with the objectives and strategies for assigned clients/accounts, implementation and tracking of media plans, maintenance and continual optimization of media campaigns.

•3-5 yrs. experience in online media planning
•2-3 yrs. experience in offline/print media planning
•Creating and presenting digital media plan recommendations in support of established marketing communications strategy
•Planning, negotiating, building and execution of media plans

Please contact Bob Gale or Jeff Spencer for full details at info@galecompanies.com

Gale Executive Recruiting

2009-04-09T13:56:00.000-07:00

GALE EXECUTIVE RECRUITING
“SERVING TODAY’S TOP TALENT IN ADVERTISING & MARKETING”
info@galecompanies.com

Are you still using Monster or CareerBuilder, or those other job sites?
Gale Executive Recruiting specializes in the placement of top talent in the advertising and marketing industry. Our specific areas of expertise are Strategic and Brand Planning, Retail, Interactive, Digital, Field Marketing, CPG, Account Services, QSR, and Direct Marketing. We work with coveted clients/agency’s such as Draftfcb, Rapp, Wendy’s, EURO RSCG, Pizza Hut, DDB, GSW, McCann Worldgroup, Taco Bell, and GSD&M Idea City. Why use a job board service, when you can interact with real humans who have over 30 years of hands on experience in the advertising and marketing field? Let us be a resource for you.

“I've known Bob for over 10 years. He is a very talented professional of real character and integrity. He's got great experience placing senior level talent in the world of advertising and marketing. People who come to know him inevitably trust him and like him.” – Ron Bess, EURO RSCG Chicago

“Bob has great insight in the advertising, marketing arena. He has been able to provide great candidates for us at all levels of the spectrum from AE to CEO. He knows the business and what it takes to succeed in it so our time isn't wasted with unqualified leads. And he will keep the ball rolling from morning until night to meet a client's need.” – Judy Brooks, SWJ, Dallas

Resume Assistance
What set’s you apart from the next guy? HR departments look through hundreds of resumes a day and they don’t spend much time reading them. They look for relatable responsibilities, career progression, accomplishments, and how this person built on the brand. You have to make it easier for them to see what you have done, and what it is you do best. How and why would you make them successful? Let Gale Executive Recruiting help you with your resume by taking you back in the “way-back” machine and discovering your greatest strengths and accomplishments and how they help make you stand apart from the others.

Gale Executive Recruiting offers the service of resume writing assistance. For more information please contact Jeff Spencer or Bob Gale at info@galecompanies.com.

“What sets Bob apart from many in the search industry is his true desire to find right-fitting career moves for his candidates. This starts with a solid understanding of each candidate's talents, ambitions and goals then progresses to career coaching. When I returned from working overseas, Bob was an important advisor to help guide me to companies/jobs that were not only good short-term but important towards building an exceptional career long-term.” – Peter Brodnitz, JWT Japan

“I have felt quite fortunate to interact with Bob Gale over the past few years. He is an extraordinary recruiting professional with extensive knowledge across multiple industries. Mr. Gale also shows an incredible willingness to share his insight and understanding with those that he networks with. Bob is a committed resource and asset for any company that he works with.” – Ken Rye, Marketing Manager-Home Depot - Atlanta

Career Counseling and Advancement
At Gale Executive Recruiting, we don't just think of you as a candidate that we throw in to the pile with other resumes and then hand it in to the client. We take our time to get to know you first, through a screening process via phone and some preliminary questions via e-mail. We have long lasting relationships with our candidates and think of them not just as a candidate, but as our clients as well. As our relationship grows consideration of an exclusive working relationship will be our long term objective. Hopefully it will be yours as well. We help you map out your career and continue to support you through out with every step you decide to take in the future. Your continued career success is our priority.

“Bob is a great, awe-inspiring individual that I feel really fortunate to know. My life is better -- professionally and personally – thanks to the tough advice he gave me and the ideas and philosophies he shared with me. Smart, compassionate, strong…Bob is truly a wonderful, magical, brilliant person that I am pleased to recommend.” – Maria Buehler, Philadelphia

“Bob is a great judge of character and has a gift for synthesizing needs for company and matching just the right talent. Not only is he great at his field, he is awesome to work with.” – Rebecca Weigman, Rapp - Dallas

Advertising and Marketing News Headlines

Air Force deploys online series to attract new recruits
"The Circuit" is a five-part Web series distributed by the U.S. Air Force on YouTube and other online channels as a recruitment tool. The series, which spotlights technological breakthroughs by young engineers, is part of the Air Force's effort to boost this year's enlistments. Advertising Age (3/26)

Razorfish gains digital duties for Mattel
Razorfish is the new digital agency partner for Mattel, which has assigned the shop media planning and buying duties, along with project-based experience design and creative chores. The agency, as its first assignment, is handling the digital side of the Barbie's 50th anniversary effort. Brandweek (4/8)

Twitter, Facebook added to Turner's NBA playoff promo
Turner Sports on April 18 will kick off its "40 Games in 40 Nights" promotional campaign in support of TNT's coverage of the NBA playoffs. As part of the fun this year, on-air hosts and analysts will provide their insights via Twitter messages, which will appear on TNT's Facebook page as well as NBA.com. Adweek (4/8)

Questions or Comments? Want to be removed from our mailing list, send emails to info@galecompanies.com or call (949)376-4884

Gale Executive Recruiting Services

2009-02-23T11:10:00.000-08:00

info@galecompanies.com

Gale Executive Recruiting was built upon 3 guiding principles critical to the unique and exclusive services founder Bob Gale saw decay over time during his 25 year hiring tenure with major ad agencies and advertisers.

1.)Recruitment firms should only serve those industries they have worked in themselves. You must earn candidates trust, respect, and ultimately their kinship. But only if you have walked a mile in their shoes.

2.) If the client had the time to spoon feed an assignment or screen 50 top calibur candidates, they would have done it themselves. They know the company best. So added value is critical for a recruiter; screening from a real knowledge base of the agency/marketer, the account, the brand today and tomorrow. Promoting and seeking those who understand the vision instantly and how they would manage it to achieve unrealized growth from unmet consumer needs. If you haven't done the job then how can you screen qualified candidates?

3.)Gale Executive Recruiting only networks with the best and earns respect from clients and candidates by offering candidates the added value and attention they deserve, 24 hour service, ongoing career counseling for any opportunity and a peer mentor in the GER network matched to stimulate their mutual weaknesses and help guide each other.

Typical Search
We typically perform retained and contingency recruiting searches. We focus in Advertising and Marketing and specialize in Brand Planning, Strategic Planning, Direct response, CRM, account service, interactive, QSR, restaurant, Retail, CPG, Pharmaceutical, and brand & field marketing.

Specialties
Advertising
Strategic Planning
Direct Marketing
CRM
Marketing Research
QSR
Pharmaceuticals
Retail
CPG

For more information on Gale Executive Recruiting please contact us at info@galecompanies.com

Top news in Advertising and Marketing - Jan 21st - Gale Companies

2009-01-21T13:40:00.000-08:00

Gale Executive Recruiting
Today's Top Stories in Advertsing and Marketing
info@galecompanies.com

Obama team relaunches Whitehouse.gov
The Whitehouse.gov Web site got a new look at noon on Tuesday, as the administration of President Barack Obama officially commenced. The site includes a blogger-in-chief of sorts -- Macon Phillips, the director of new media for the White House. The site includes information on staff, policy and administration initiatives, but currently appears to lack a mechanism for publishing user posts and comments.
Computerworld (1/20), PCWorld (1/20) , CNET (1/20)

The online inauguration
Change didn't just come to the White House: It applied also to how Americans experienced the inauguration of President Barack Obama, with millions viewing events via live online video feeds and sharing the experience with others through social networks, blogs, Twitter. The inauguration notched a record number of 7.7 million simultaneous video streams for Akamai Technologies Inc., which handles video for many Web sites.
Google/The Associated Press (1/20) , The New York Times (1/20)

Report: Digital segment driving out-of-home growth
Digital out-of-home networks accounted for $340 million of the $556 million in reported mergers and acquisitions in the out-of-home segment last year, Peachtree Media Advisors is reporting. The categories of moving, ambient and experiential out-of-home posted $118 million in transactions, and static out-of-home reported $98 million, according to Peachtree's analysis. Mediaweek (1/20)

Social networking ads could be portal for hackers
Security experts say hackers can use embedded videos and pop-up ads at social networking sites to steal personal information from users. Experts say hackers can spread harmful software through ads and videos, some of which don't even require a user to click on them. Increasingly, the ads don't even need to be faked, as hackers are learning to infiltrate and corrupt legitimate paid advertising. MediaPost Communications/Online Media Daily (1/20)

Google to cancel Print Ads newspaper partnership
Google on Feb. 28 is ending its Print Ads program, an ad sales partnership with more than 800 U.S. newspapers, including The New York Times, Chicago Tribune and The Washington Post. The failure of the alliance, which reportedly didn't generate significant revenue for its newspaper partners, could signal a pullout of the Web giant's forays into ad sales for radio, TV and other traditional media segments, according to reports. A spokesman for Google said "nothing is changing" with the radio and TV programs.
Los Angeles Times 1/21) , The Wall Street Journal (1/21) , Reuters (1/20)

Michelle Obama fans rush to JCrew.com
Viewers clogged JCrew.com when fashionistas covering the inauguration of President Barack Obama mentioned that Mrs. Obama was wearing J. Crew gloves, rendering the site's gloves page unavailable.
Los Angeles Times/To Live and Buy in LA blog (1/20)

Video sites look to community for traction
TV.com, Hulu and Joost are using social networking to try to build communities around their video offerings. Joost chief executive Mike Volpi said, "Part of the challenge of making video social on the Internet is not just hooking it up to a Twitter feed or a social graph, but making features that recreate the Golden Era of television, of watching a program on the couch." BusinessWeek (1/19)

Gale Executive Recruiting
info@galecompanies.com
www.galecompanies.com

Strategic Planners, Account Planners, Brand Planners!

2008-11-26T11:32:00.000-08:00

Account Planners wanted!
info@galecompanies.com
Gale Executive Recruiting

We currently are searching for passionate and talented Account Planners for several open planning jobs with blue chip agencies in the southwest and midwest United States. Blue chip accounts and top tier planning departments. Work with and learn from the best around.

Please contact us at info@galecompanies.com for full details and information.

Advertising and Marketing News Oct 6th

2008-10-06T11:34:00.000-07:00

Advertising and Marketing News Oct 6th
www.galecompanies.com

Media planners wait on the future
Leaders at media agencies don't have a clear picture on how clients will react to the ongoing credit crisis, although many are expecting to weather some turmoil in the coming months, according to executives interviewed for this article. Some predict that a recession in the ad industry would speed the shift of ad dollars to digital media, and search in particular. Mediaweek (10/6)

Poll: Ad clickers more likely to be younger, make less than $50K
Nearly one-third of Web users under 25 are likely to click on an online ad, vs. 21% of those 25 to 34 and 14% of those 35 to 44, according to a poll by iPerceptions. The survey also shows that 36% of users who click on text ads make less than $50,000 a year. ClickZ (10/6)

Report: Magazines get boost from digital amid ad slowdown
Digital offered a bright note last year for some publications in Advertising Age's Magazine 300, with digital accounting for 9.75% share of ad sales for the 48 titles reporting sales data. Ad pages were basically flat, and magazine employment ticked up slightly. Advertising Age (10/6)

Many in ad industry oppose Google-Yahoo! deal
The proposed advertising partnership between Google and Yahoo! has drawn sharp objections from rival Microsoft, the possible threat of an antitrust challenge from the Justice Department and also the ire of mainstream marketers who fear that the combined power of Google and Yahoo! could result in higher prices for search advertising. Google and Yahoo! announced a delay in the implementation of the deal until the Justice Department concludes an antitrust review.
The New York Times (10/5) , The Wall Street Journal(10/4)

Marketers mostly playing it safe with video ads
Although some digital video sites are offering alternatives to the standard pre-roll spot, most video ads are being repurposed from TV and are not taking advantage of the Web's potential for interactivity. "It's a Catch 22," said Brightcove founder Jeremy Allaire. "Ad buyers don't want to invest in new formats until they're standardized. ... There's a lot of money being left on the table."
Adweek (10/6)

J&J goes online and niche
Johnson & Johnson is grabbing market share from direct-response acne fighter Proactiv with its new SkinID brand, a Neutrogena subbrand sold online. Recent job postings indicate the company is planning to launch other niche and innovative brands. Advertising Age (10/6)

Competing Net services match reporters with sources
Marketers may end up the big winners with the emergence of Help a Reporter Out, a free online service that aims to match journalists with sources for their stories. The new service, created by Geek Factory founder Peter Shankman, is competing against the more established ProfNet, a similar fee-based service owned by PR Newswire. Adweek (10/6)

Recruiting today's top talent in advertising and marketing
Gale Executive Recruiting

Send resumes to info@galecompanies.com

Advertising and Marketing News Oct 3rd

2008-10-03T10:17:00.000-07:00

Advertising and Marketing News
Gale Executive Recruiting
www.galecompanies.com

Local online ads prove challenge for national marketers
Although almost half of national marketers allocate at least 25% of their online ad budgets for local, many have not settled on a metric to determine ROI, according to new research from Sterling Market Intelligence for Marchex. "There was a surprisingly large percentage that were doing some sort of geo-targeting, and they were using lots of different traffic sources, different ways of measuring success and different tracking terminologies," said Greg Sterling, principal of the research firm. "I interpret that to mean they're struggling." ClickZ (10/2)

Senate clears bill to study content-blocking for TV, Web
Under a bill unanimously approved by the Senate on Wednesday, the FCC would have to complete within 270 days a study on parents' access to content-blocking technologies for both TV and the Web. The measure, which still requires House approval, prohibits the FCC from suggesting technologies that "affect the packaging or pricing of a content provider's offering." Multichannel News (10/1)

Beijing Olympics grab gold in Optimedia "Power Ratings" report
The Beijing Olympics scored best in terms of its audience size and overall appeal in Optimedia's "Content Power Ratings: Sports Edition" report, which assesses the impact of events across multiple platforms. The Super Bowl placed second in the rankings, while four of the top 10 were Major League Baseball events.
Adweek (10/1)

Levi's wants young men to unleash the "beast" within
Unbuttonyourbeast.com is a new site from Levi's aimed at young post-college-age men, who can create and distribute customized video clips of nine different animated characters "emerging" from the button-fly of Levi's jeans. The viral effort is the work of Omnicom Group's EVB, co-creator of the popular "Elf Yourself" campaign for OfficeMax. Adweek (10/1)

YouTube seeks user clips in the name of stopping world poverty
YouTube has created a microsite to promote the "In my name" initiative that seeks by 2015 to reduce by half the world's poverty. Users can post videos with their own message to their government about the problems of world poverty; the site already has clips posted from celebrities like Scarlett Johansson, Annie Lennox and Wyclef Jean. Brandweek (10/1)

Gale Executive Recruiting
Recruiting today's top talent in Advertising and Marketing
send resumes to info@galecompanies.com

Advertising and Marketing News 10/1/08

2008-10-01T11:05:00.000-07:00

Advertising and Marketing News
www.galecompanies.com

Personality tests and hiring
More companies are using tests such as the Myers-Briggs Type Indicator, the Predictive Index and Gallup's Strengths-based Selection System to determine how well a candidate might fit with the other employees. Some have found this kind of screening cuts their turnover rate. TMCnet.com/Omaha World Herald (9/24)

AARP names top companies for older workers
AARP is getting in on the "best" lists act. Earlier this week, the association named the 50 top employers for those older than age 50. HR World (9/23)

AARP also announced their list of 2008 Best Employers for Workers
over the age of 50. Here is the Top 25.

1 Cornell University Ithaca, NY
2 Scripps Health San Diego, CA
3 S. C. Johnson & Son, Inc. Racine, WI
4 The YMCA of Greater Rochester Rochester, NY
5 Lee Memorial Health System Fort Myers, FL
6 Securian St. Paul, MN
7 First Horizon National Corporation Memphis, TN
8 Stanley Consultants Muscatine, IA
9 Bon Secours Richmond Health System Richmond, VA
10 Blue Cross Blue Shield Association Chicago, IL
11 National Institutes of Health Bethesda, MD
12 Central Florida Health Alliance Leesburg, FL
13 Brevard Public Schools Viera, FL
14 Massachusetts Institute of Technology Cambridge, MA
15 Atlantic Health Morristown, NJ
16 TriHealth, Inc. Cincinnati, OH
17 Mercy Health System Janesville, WI
18 Adecco Group North America Melville, NY
19 Beaumont Hospitals Royal Oak, MI
20 L.L.Bean, Inc. Freeport, ME
21 Massachusetts General Hospital Boston, MA
22 Jennings Center for Older Adults Garfield Heights, OH
23 Blue Cross and Blue Shield of North Carolina Durham, NC
24 Virginia Commonwealth University Richmond, VA
25 Pinnacol Assurance Denver, CO

Gale Executive Recruiting
Recruiting Today's Top Talent in Advertising and Marketing

Submit resumes to info@galecompanies.com

Taco Bell Enjoys Its Gig as Indie-Rock Promoter

2008-09-15T10:31:00.000-07:00

'Feed the Beat' Program Features Twice as Many Bands This Year

By Emily Bryson York
September 11, 2008

CHICAGO (AdAge.com) -- Taco Bell is doubling down on indie rock this fall by expanding the scope of its annual promotion that provides meals to touring bands. The fast-feeder's third iteration of "Feed the Beat" will feature twice as many bands and an online contest to record singles. Spokesman Will Bortz said this is one of the year's largest marketing activities for the chain, but also a "different approach for Taco Bell."

Bands plus brand
"First, it's about the bands, and second, it's about the brand, but through a filter of what's going to help the bands stay on the radio longer," he said. The reward for Taco Bell comes when Gen-Y fans see the brand giving a hand to acts they care about. The chain is also taking the opportunity to promote its late-night menu, reasoning that touring bands are hungry after a show.

"I think if people see it and think 'I like this band, they really need a break,' if this company is helping them get that break, [then] it's really powerful brand invitation that people respond to," Mr. Bortz said. And Taco Bell is not just getting the bands, said Carol Phillips, president of Brand Amplitude, but all of their fans. "So for a relatively modest investment, they can get top of mind around a passion," she said. "Sounds smart to me."

Hard to pin down
Darren Tristano, exec VP, Technomic, said indie rock may sound niche, but "it's a pretty good cut" at millennials. "The younger generation is looking for music that's less mainstream, and they're not the easiest group to get to commercially," he said. The first phase of Feed the Beat, which began last week, involves recruiting and selecting 100 bands for $500 late-night coupons and placement on FeedTheBeat.com. Each will post MP3s online, and consumers will begin voting on their favorite acts in October. Mr. Bortz said details of the "integrated marketing campaign" will be available in a few weeks.

Next spring, three bands will be chosen by online vote to record singles and to take part in a full-blown marketing campaign. That's when broadcast is expected to start, likely featuring the winning acts. However, Mr. Bortz said the three bands will have a say in how they are marketed -- and even what efforts are undertaken on their behalf. But sauce packets are definitely on the promotional agenda. Taco Bell has offered "words of wisdom" on the back of the packets for five years, and will now add the feedthebeat.com URL to them. The chain reports that the packets reach about 208 million people each month.

Taco Bell worked with Interpublic Group of Cos.' DraftFCB, Irvine, Calif., to develop the promotion. T3 is handling the digital work on a contract basis. Mr. Bortz said that because previous years have been more about handing out coupons, it's hard to set expectations for what this version can do for sales.

Denny's joins bandwagon
Taco Bell isn't the only chain to jump on the indie-rock bandwagon. Denny's recently partnered with indie acts such as Taking Back Sunday and the Eagles of Death Metal, as well as Dr Pepper, to introduce its new late-night menu. Meanwhile, Taco Bell has worked with acts such as Girl Talk, Meriwether and Daphne Loves Derby. If you're not wise to the indie scene, Ad Age editor Charles Moran, who authors the Songs for Soap blog, said Denny's is working with more-established, harder-rock acts, many of which already have deals with major labels. Taco Bell's bands have generally been more college-radio friendly.

Either way, late-night promotions seem pretty spot-on. Ms. Phillips, who became fascinated with millennials while teaching at Notre Dame University, said it's particularly savvy because members of that generation have "round-the-clock opportunities we didn't dream of at their age."

Charles Moran contributed to this article.

info@galecompanies.com

Advertising and Marketing News 9/12/2008

2008-09-12T12:05:00.000-07:00

Google now wants to be BFF with agencies

Google, somewhat belatedly, is coming to the ad agency table, by regularly calling on shops to pitch search and display ad opportunities, as well as placements on YouTube. This attempt to woo shops reflects that Google is "definitely a must-buy in search, but in other things it's not a must-buy," according to Jeff Ratner, managing partner and digital director at MindShare North America. "As they start moving more into ad networks and other mediums, they need the agency to help make it a reality." International Herald Tribune (9/1)

Patent office preps for digital trademark boom

More tech companies are seeking trademark protection for services that are still undeveloped, threatening discord in a field where ownership and provenance are often vaguely defined. Examples include a trademark application for Microsoft's upcoming Live Mesh, a name drawn from lingo used by many network developers.
The New York Times (8/31)

Why teens resist mobile ads

Many teens are heavy users of mobile technology, but poor targets for marketers because the cost of downloading products or services can be prohibitive for them, in turn making it necessary for the user to seek parental permission beforehand, according to an analysis.
MediaPost Communications/Online Media Daily (8/29)

Is life imitating art with "Mad Men" marketing ploy?

Some very active Twitter users have adopted screen names of Don Draper, Roger Sterling and Peggy Olson -- all characters from the AMC series "Mad Men" -- and are even sending posts in the voices of their fictional alter egos. Twitter shut down several of the accounts reportedly after being contacted by AMC, but the accounts have since been restored. This article speculates whether AMC may actually have set up the screen names as a publicity stunt.
The New York Times (8/31)

Web TV proving to be a challenge for media companies

Media companies eyeing the Internet as a way to offset lagging TV revenue are finding it a challenging environment for maintaining audiences and attracting advertisers. "There's never been an easier moment to get content to an audience," said Brent Weinstein, CEO of 60Frames. "Everybody is trying to figure out how to turn that into a business."
International Herald Tribune (9/1)

info@galecompanies.com
Gale Executive Recruiting
Advertising and Marketing Executives

Why Gale Executive Recruiting?

2008-09-12T11:58:00.000-07:00

Why gale executive recruiting? All firms are alike.

At gale executive recruiting, we owe our success to the top talent that has endorsed us and referred their peers and colleagues to us. Like wise, we owe our success to the top tier clients that we serve and who recognize the unique challenges and high level of service it takes to build those long term trusting relationships among our prospects, candidates and clients.

What is the difference between a prospect and a candidate?

The service we provide does not begin and end with a job placement, if so we would be like all other firms. At gale executive recruiting we council, coach and mentor those we feel we can assist in their career development. They have been referred to us by an affiliate of the firm who sees their potential and self motivation to be a top talent in advertising or marketing. That is our specialty and our respected role in the industry. Prospects and clients come to us for help, recognizing the value of our mutual affiliation with a partner to advise and council them, and the support of a skilled staff that they can rely and lean on. From the start, prospective candidates are told and always know they are free to disagree, debate, participate or leave our firm. But first, they must willingly participate, with full disclosure, a comprehensive review of their work history, professional accomplishments and weaknesses and most importantly, their vision of success. How else can any firm say they know you and endorse your performance? Let alone provide you with proper council and opportunity. This is the only way I can allow our firm to endorse a candidate to our valued clients and fellow affiliates...

It sounds too good so what’s the catch?

A prospect can not buy or use the firm’s endorsement if they in fact have not participated in the disclosure and discovery process. This is true of all highly respected firms that represent a candidate to employers. From the start, both parties must engage in an honest and open dialog. The wrong placement hurts all reputations involved. If you don’t have a trusting relationship, then this can not be a helpful endeavor as we do not have the privilege of having known you as a father does with his son. But like father to son, we can only serve when asked to be of service. Those who want us to give them the answers and do their work for them; leave empty handed. Success is measured by what you can do yourself, as this is real life, not a play. The answer is not to rehearse your lines and perform to expectations, it is to objectively participate, evaluate, learn and form judgments to the best of your own ability. Everyday is a new challenge and lesson to be learned, you must have this ability yourself...

Our name is only as good as those talented individuals, referral network and companies we are privileged to represent. We will always honor that gift.

info@galecompanies.com

Bernstein-Rein & Interstate Bakeries Receive 2008 Ogilvy Award

2008-05-06T10:42:00.000-07:00

Bernstein-Rein & Interstate Bakeries Receive 2008 Ogilvy Award for Outstanding Advertising Research. Named 'Gold' Winner in Packaged Goods Category for Hostess(R) 100 Calorie Packs 'Real Cake' Campaign by Advertising Research Foundation

KANSAS CITY, Mo., May 1 /PRNewswire/ -- Kansas City-based Interstate Bakeries Corporation (IBC) and its marketing agency, Bernstein-Rein, have received the 2008 Gold Ogilvy Award for Outstanding Advertising Research in recognition for their work on the Hostess(R) 100 Calorie Packs "Real Cake" national advertising campaign by the Advertising Research Foundation (ARF). The ARF presented the awards at a ceremony in New York City on April 1, 2008.

The ARF Ogilvy Awards honor advertising research initiatives that were instrumental in developing outstanding marketing and advertising campaigns that achieved significant marketplace success. The criteria for the awards are based upon the application of research in four creative marketing elements: strategy development, creative development and refinement, the direction of media exposure, and demonstration of marketplace effectiveness.

Steve Bernstein, President of Bernstein-Rein, said, "It's especially exciting to be honored for working with one of America's best-loved brands. Discovering the insight that re-connects millions of consumers with such an iconic brand - that Hostess 100 Calorie Packs deliver real satisfaction, without compromise - was huge. We knew we were onto something powerful and unique, so we honed in on that to develop a great creative message and it paid off in a big, big way."

"We are thrilled that Bernstein-Rein and IBC were recognized for the outstanding work that went into the Hostess 100 Calorie Packs national advertising campaign," said David Leavitt, Vice President of Snack Marketing at IBC, makers of Hostess products. "Both the product launch and advertising campaign were the results of a remarkable team effort, with input from several of our strategic partners contributing to the spectacular results. We are thrilled with the industry recognition that the advertising campaign and new products have received as one of the best new product launches in recent snack food history."

The ARF David Ogilvy Awards annually celebrate how well-executed research can make good advertising better. First awarded in 1993, the awards are named after advertising legend David Ogilvy.

Top Story: Designers on Demand at All Types of Agencies

2008-03-14T11:49:00.000-07:00

Designers on Demand at All Types of Agencies
Shops, no longer interested in mere computer geeks, look to design experts with experience

March 10, 2008
-By Gregory Solman, Adweek

Pedigree's sponsored Nascar vehicle is replete with Combos, Snickers and M&M logos for Pedigree parent Mars. TBWA\Chiat\Day designed the graphics on the car as well as on the driver's racing coveralls, tailoring them to make the brand logos read better on TV. But when it came to redesigning Pedigree's own packaging, TBWA\Worldwide global director of media arts Lee Clow wanted to "un-Nascar," or simplify things, said Erik Miller, design director at TBWA\C\D. Designers at Chiat started stripping away most of Pedigree's busy, distracting messages, leaving "a simple picture of a dog that pops against the yellow and ties heavily into print," he explained.

Thinking through design has become a priority at the Playa del Rey, Calif.-based shop. Case in point: When Miller started in 2002, he was the lone, dedicated designer; today he has two cohorts, plus five more collaborators at Tequila.

TBWA\C\D's Pedigree work -- both for Nascar and the pet brand's packaging -- was not atypical. The desire to imbue all touch points of integrated campaigns with a common aesthetic is leading to a design boom at many top, traditional shops. The growing emphasis on design at the front lines of communicating the "big idea" is the reason agencies and design recruiters from Aquent, The Creative Group, 24 Seven and Gale Executive Recruiting said the designer's star is on the rise, and that salaries are stretching to meet it.

"Design is migrating up to the strategic level," said John Winsor, head of design at MDC Partners' Crispin Porter + Bogusky, in Boulder, Colo., where the network has three dedicated designers, two strategists and a business analyst -- double the size of the design department two years ago. "It goes along with getting the product and the brand narrative right," Winsor said.

"Advertising is following the lead of design in a weird way," said John Butler, partner and ecd at Butler Shine Stern & Partners, Sausalito, Calif. The agency is creating in-store, interactive work and packaging for Epson and the online Baby Center destination of Johnson & Johnson's baby.com.

"We believe that design is branding. It starts there before advertising and controls the look and feel of it," said Butler. He added that the definition of "designer" has evolved with the growth of interactive design and the changing role of art directors, some of whom are more involved in overall design than ever before. By his count, the agency has about 17 people doing design today, compared to only four in 2003.

And interactive designers have gone from being valued mostly for their technical skills to being sought out for their traditional design chops, noted Keith Anderson, director of design at Omnicom's Goodby, Silverstein & Partners, San Francisco. "I've seen a big change in the last year and a half in the larger influence of design in culture," he said.

Anderson's team of 10 dedicated designers worked with the creative department to make a graphic language representing the HP Technology Solutions Group globally.

At TBWA\C\D, designers not only touch every brand, they've crossed the transom to their client's work environment, from designing the presumptive office of the fictitious Uncle Ben (of Uncle Ben's rice) to designing the wallpaper for the San Francisco office of Method, the design-oriented cleaning products maker.

Francesca Schuler, head of marketing at Method, said that as the company matures it's letting design speak for the brand and looking less to its agency for advertising.

"Our products are the No. 1 marketing vehicle," she said, "the agency a collaborator at the table -- an extension of us."

The Creative Group recruiting firm's 2008 Salary Guide surveyed general market and design agencies as well as corporations with internal design departments on their planned hires in design during the next 12 months. Topping the list, in order of demand: graphic designers (wanted by 83 percent of agencies) with starting salaries ranging from $36,000-61,000; Web site designers (60 percent), $47,000-69,000; and copywriters (56 percent), $37,000-97,000.

The salaries of freelance designers, owner/partners/principals, creative/design directors, art directors, designers, senior designers, Web designers, Web programmers/developers and Web producers/senior producers/executive producers rose a robust 13 percent to 41 percent in 2007, according to the annual survey by the American Institute of Graphic Arts (AIGA) and Aquent. Entry-level designers enjoyed steady, single-digit rises since 2004.

"Salaries are increasing beyond simple supply and demand," said Bridget Soden, incoming president of the Orange County, Calif., chapter of AIGA.

"We're seeing higher demand for well-trained, experienced designers who are up on social networking and immersed in the culture of design -- not the lab rat with tunnel vision," said Soden. That's a reference to the dot.com days, she added, when agencies were "filling bodies in front of computers, not hiring trained, creative designers and visualists."

Butler agreed, remembering days when "people were in such demand anybody was getting jobs. And when the jobs went away, the mediocre people did, too. Today, you don't have VCs offering you millions to be the No. 1 resource for paper clips on the Web -- and you had to assign bodies."

Susie Hall, a recruiter at Aquent, Los Angeles, added, "Back then, put 'HTML' on your resume and you got $60,000. That was all you needed. [Agencies] didn't know what makes a great Web designer. Today they absolutely know and the laundry list [of skills] is getting longer and longer."

The recruiters said agencies were becoming popular destinations among prospects because candidates perceive diverse, integrated work to be good for their portfolios. "They can broaden their skills vertically," said Hall.

Adweek - 10 March, 2008
Gregory Solman

Gale Executive Recruiting
info@galecompanies.com

Super Bowl - most watched advertisement

2008-02-25T13:47:00.000-08:00

Nielsen: Victoria's Secret Super Bowl ad was big game's most-watched

A Victoria's Secret Super Bowl spot, which aired during the final half-hour of the game, scored the most viewers of any ad, with 103.7 million, Nielsen reports. Spots for PepsiCo, E*Trade, "American Idol," Bud Light, Hyundai and Coca-Cola Co., also made it to the most-watched list. Pepsi got the most buzz online for its Justin Timberlake "Pepsi Stuff" promo, according to Nielsen.
Mediaweek (2/7)
USA TODAY (2/8)

info@galecompanies.com

Advertising/Marketing Job Searches - Open Positions, Executive Recruiting

2008-01-03T16:03:00.000-08:00

Listed below are the current job openings that Gale Executive Recruiting is searching for. Please send all inquiries and resumes to info@galecompanies.com

FREELANCE ACCOUNT PLANNING DIRECTOR (Part time, freelance, muti-culture experience and QSR knowledge required, work from home, 20 hours per week, fees negotiable)

ACCOUNT EXECUTIVE, SAN ANTONIO, TX - $40K-45K
(QSR, Broadcast Production Exp. required)

info@galecompanies.com

Gale Executive Recruiting

2007-10-03T11:13:00.000-07:00

www.galecompanies.com

The only executive career coaching and advancement firm serving the unique needs of today's top talent in advertising and marketing.

Gale Executive Recruiting is an insight based executive recruiting firm specializing in established long term relationships with category executives in Brand Marketing and related leading Advertising Agency and specialty communications management.

Our client's recognize the superior caliber of prospective employees provided by an organization that serves an exclusive talent base of highly skilled mid and senior level professionals. Our associates, candidates and industry friendships, have served us both very well. We seek to reward those who have aided the firm with their time and advice by providing the valued benefits of an exclusive firm. From highly confidential and personal service, to visionary career consultation, our motivation is long term. We seek open, genuine, and personal partnerships with our candidates as it the foundation upon which quality career decisions can result in both an enriched personal and professional life.

Specific areas of expertise include retail, beverage, restaurant and automotive Brand and Field Marketing. Advertising Agency departmental and general management including, exclusive services in Sales Promotion, Sports Marketing, Media Planning, Interactive, Direct Response, Strategic Planning, Consumer Research and Creative.

Gale Executive Recruiting professionals are industry savvy with over 30 years of hands-on experience and leadership in human resources, brand communications, field marketing and advertising agency management.

Contact Us:
Gale Executive Recruiting
1278 Glenneyre Street, Ste. 255
Laguna Beach, CA 92651

Send Email to: info@galecompanies.com

Advertising and Marketing News - Sep 12, 2007

2007-09-12T11:45:00.000-07:00

TNS: Interactive ads up 17.7%, bucking overall trend

For the first time since 2001, U.S. ad spending posted consecutive quarters of falling revenue, with ad sales down 0.3% to $72.5 billion for the first half of 2007, according to TNS Media Intelligence. Newspapers suffered the biggest loss, dipping 5.8% to $12.9 billion, the Net segment jumped 17.7% to $5.5 billion.
Editor & Publisher (9/11)

Value of e-mail marketing still untold story

E-mail marketing in the U.S. could be worth as much as $3 billion, but its true value in driving traffic -- and sales -- to Web sites has yet to be calculated, according to Bill McCloskey, CEO of Email Data Source, including "How much bottom line profits are being added to companies each year as a direct result of their paying that $3 billion bill for all the sponsorships, distribution, analysts and lead gen they bought."
MediaPost Communications (9/12)

More marketers mull mobile messages

A growing number of advertisers are looking at ways to make cell phone advertising more acceptable to consumers. At stake, according to a study by Gartner, is a virtually untapped ad-revenue bonanza that could swell to $14.6 billion by 2011.
San Francisco Chronicle (9/10)

Social networker Bebo taps Yahoo! to sell its ad space

Top British social networker Bebo has hired Yahoo! to handle sales for the majority of its display ads, with an agreement scheduled to be announced today. Bebo is the first social networker to work in this capacity with Yahoo!, which is trying to increase its share of ad sales from other Web sites as part of its drive to regain its overall momentum.
CNNMoney.com/Associated Press (9/12)

Amazon issues "challenge" for Web startups

Amazon.com will host the "Amazon Web Services Start-up Challenge," which invites software developers and entrepreneurs to power their products with Amazon's computing infrastructure. The winner of the contest will receive a cash prize and financial and technical mentoring sessions with Amazon.
The Wall Street Journal (9/12)

Publicis adds Wcube

Publicis Groupe has acquired French interactive shop Wcube. The company will be known as Publicis Modem France. The sale price was not disclosed.
Adweek (9/12)

MTV to merge iFilm and SpikeTV

MTV Networks will integrate SpikeTV.com and iFilm.com to form Spike.com, a one-stop Web destination that caters to its young male demographic. The site's content mostly will come from Spike TV shows but also will include clips from Comedy Central, GameTrailers and MTV.
Advertising Age (9/11)

Potential Is Vast for Local Online Advertising

According to eMarketer, U.S. local online advertising spending has a long way to go. A mere 2.9% of all local ad spending will go online in 2007, or just $2.9 billion. Through 2011 though, spending for local online advertising will grow at a faster rate than either national advertising or total online advertising. Several factors will accelerate the market's growth in the coming years, including continued audience migration to the Web, development of local online ad networks, and local advertisers realizing that to reach new customers they have to advertise online.
www.eMarketer.com

info@galecompanies.com

Executive Job Search-Sr. Strategic Planning Director, Kraft Foods

2007-06-11T12:59:00.000-07:00

DRAFTFCB - Sr. Strategic Planning Director,Kraft Foods Account, Draftfcb-CHI
www.galecompanies.com

Job Description

This Chicago, IL based position with Draftfcb is responsible for the national Kraft Foods account. Salary range is generous based on experience with health care benefits and matching 401k. Some light domestic travel required.

Seeking experienced highly motivated planners to join the DRAFTFCB team! Candidates must have a minimum of 8-10 years of planning experience. This job includes a support staff of planners, so management skills are required. Candidate needs prior experience on a massive brand with scope similar to Kraft, managing big brand image while differentiating each individual product (such as Kraft Macaroni and Cheese, Kraft Lunchables, etc.).

The critical focus of this position is to ensure the constant product focused messages speak in the correct voice for the brand with its unique personality. Development of product positioning, and resulting creative brief, comes from a proven process that is based on a single insight that consumer research helps identify during the testing process.

The ideal candidate has the maturity to rise above personal preferences and remain focused on the big picture during the individual product planning process. They should serve as “trusted objective voice” in creative development process, guide concepts through research process, be ops oriented, have good listening skills, and responsiveness and presentation strength is critical.

Candidate must have at least a BA / BS in Marketing or related field.

PLEASE! ALL INQUIRIES MUST BE DIRECTED TO GALE EXECUTIVE RECRUITING
bgale@galecompanies.com

Executive Job Search-Draftfcb, Sr. Strategic Planning Director

2007-06-11T10:24:00.000-07:00

SR. STRATEGIC PLANNING DIRECTOR; KFC ACCOUNT–DRAFTFCB–CHICAGO, IL
www.galecompanies.com

JOB DESCRIPTION

This Chicago, IL based position with Draftfcb is responsible for the national Kentucky Fried Chicken account. Salary range is generous based on experience with health care benefits and matching 401k. Some light domestic travel is required.

Seeking experienced highly motivated planners to join the DRAFTFCB team! Candidates must have a minimum of 8-10 years of planning experience. This job includes a support staff of planners, so management skills are required. Candidate must have a successful track record delivering unique insight that resulted in a highly thriving ‘blue chip’ campaign for repositioned brand or new product launch.

The critical focus of this position is to ensure the constant product focused messages speak in the correct voice for the brand with its unique personality. Development of product positioning, and resulting creative brief, comes from a proven process that is based on a single insight that consumer research helps identify during the testing process.

The ideal candidate has the maturity to rise above personal preferences and remain focused on the big picture during the individual product planning process. They should serve as “trusted objective voice” in creative development process, guide concepts through research process, be ops oriented, have good listening skills, and responsiveness and presentation strength is critical.

Candidate must have at least a BA / BS in Marketing or related field.

ALL INQUIRIES MUST BE DIRECTED ONLY TO BOB GALE AT GALE EXECUTIVE RECRUITING
bgale@galecompanies.com

Executive Job Search-Acct. Supervisor, Draftfcb-Irvine, CA

2007-06-11T10:00:00.000-07:00

Account Supervisor; Kaiser Permanente Account – DraftFCB – Irvine, CA
www.galecompanies.com

JOB DESCRIPTION

Client is seeking Account Supervisor with 5-7 years of direct response advertising agency experience to work with DRAFTFCB and the Kaiser Permanente account. Work experience in pharmaceutical/direct response advertising is a plus, but not required. Salary range is generous based on experience.

The best candidate will have 5-7 years experience (2 years as an Account Supervisor) in general or direct response advertising. Healthcare or pharmaceutical ad agency experience is a bonus. Working knowledge of heavy print and collateral version matrix products are required. The strength of this person would be in their ability to run the day to day account but to also look forward for the brand and continue to discover unique ways to strengthen the campaign. Candidate helps develop marketing communications plans and presents them to management and client for approval. Oversight and maintenance of the account budget is also essential in ensuring a well run, profitable account.

Candidate is required to have strong communication skills, must be an analytical thinker, and have the ability to manage a busy schedule with 2-3 Account Executives. B.A / B.S degree in marketing/advertising with strong analytical, detail oriented, and concise communication skills required.

ALL INQUIRES MUST BE DIRECTED ONLY TO info@galecompanies.com
PLEASE CONTACT JEFF SPENCER AT GALE EXECUTIVE RECRUITING
jspencer@galecompanies.com

Executive Job Search - Taco Bell Account Executive- Draftfcb

2007-06-11T09:44:00.000-07:00

National Account Executive; Taco Bell Account–DRAFTFCB– Irvine, CA
www.galecompanies.com

JOB DESCRIPTION

Draftfcb-Irvine, CA is seeking a National Retail Account Executive with 4-5 years of general advertising agency or client side marketing department experience for a national Taco Bell account. Prior knowledge working on a large retail national and QSR accounts is a plus. Salary range is generous and based on relevance of experience.

FCB Worldwide is offering one top AE the chance to catapult their career working on the highly successful $200 million Taco Bell National Account. The best candidate will have 4-5 years experience in an advertising agency or client side QSR marketing department and be well versed in broadcast production as this account is producing over 22 spots a year.

Responsibilities will include competitive analysis, project management of all creative elements, and campaign production/execution. The candidate must have an exuberant personality, team player, and someone that has innate passion for advertising. B.A / B.S degree in marketing/advertising with strong analytical, detail oriented, and concise communication skills required.

ALL INQUIRES MUST BE DIRECTED ONLY TO info@galecompanies.com

PLEASE CONTACT BOB GALE WITH GALE EXECUTIVE RECRUITING
bgale@galecompanies.com

Executive Job Search - Draftfcb- Sr. Strategic Planner

2007-06-11T09:34:00.000-07:00

DRAFTFCB-SENIOR STRATEGIC PLANNER–TACO BELL ACCOUNT
www.galecompanies.com
JOB DESCRIPTION

This Irvine, CA based position with Draftfcb is responsible for the $200 Million Dollar Taco Bell National Account. Salary range is generous based on experience with health care benefits and matching 401k. Some light domestic travel is required.

Seeking experienced highly motivated planners to join the Draftfcb team! Candidates must have a minimum of 6-8 years planning experience. Candidate must have a successful track record delivering unique insight that resulted in a highly thriving ‘blue chip’ campaign for repositioned brand or new product launch.

Overall brand campaign "think outside the bun" continues to be highly successful; the critical focus of this position is to ensure the constant product focused messages speak in the correct voice for the brand with its unique personality. Development of product positioning, and resulting creative brief, comes from a proven process that is based on a single insight that consumer research helps identify during the testing process.

The ideal candidate has the maturity to rise above personal preferences and remain focused on the big picture during the individual product planning process. They should serve as “trusted objective voice” in creative development process, guide concepts through research process, be ops oriented, have good listening skills, and responsiveness and presentation strength is critical.

Candidate must have at least a BA / BS in Marketing or related field.

CONTACT BOB GALE OR JEFF SPENCER AT GALE EXECUTIVE RECRUITING. PLEASE, NO DIRECT INQUIRIES TO DRAFTFCB.
jspencer@galecompanies.com
bgale@galecompanies.com

ADVERTISING & MARKETING EXECUTIVE JOB SEARCHES

2007-05-22T12:50:00.000-07:00

Executive Job Searches - Advertising and Marketing

From: Gale Executive Recruiting
Contact Us: info@galecompanies.com
www.galecompanies.com

Company - Wendy's Restaurants (QSR)

Wendy's South Regional Director - Atlanta, GA
$140-165k

Wendy's Field Marketing Manager (FMM)- LA/Phoenix/Sacramento
$85-105k

Company - DRAFTFCB, Irvine/Chicago

Account Executive-healthcare account, Irvine, CA
Account Supervisor-healthcare account, Irvine CA

Account Executive-National Taco Bell Account, Irvine, CA
Senior Strategic Planner-Taco Bell, Irvine, CA

Sr. Account Planning Director-KFC, Chicago, IL
Sr. Account Planning Director-Kraft Foods, Chicago, IL

Please contact us at www.galecompanies.com

For more information:jspencer@galecompanies.com

U.S. Agency Revenue Jumps 8.8% to $28.2 Billion

2007-05-14T16:23:00.000-07:00

Sea Change: Internet Drives Marketing- Services Gains; JWT Top U.S. Agency Brand; Dentsu Leads World Chart

By: Bradley Johnson
Published: April 30, 2007

CHICAGO (AdAge.com) -- Revenue for U.S. marketing-communications agencies jumped 8.8% to $28.2 billion in 2006, the strongest growth since ad spending began to rebound from recession in 2002.
The hot growth came from marketing services, fueled by digital. Traditional ad agencies, grappling with a shift from old media, saw tepid growth.

Agency revenue from marketing services rocketed 13.1% to $15.1 billion, the strongest growth since the recession, according to the 63rd annual Advertising Age Agency Report. Agency revenue from traditional advertising and media rose just 4.2% to $13.1 billion, the weakest growth since 2003, the first full year of the advertising recovery.

In 2006, U.S. agencies collectively generated less than half of their revenue -- 46.4% -- from traditional advertising and media planning/buying, with the rest coming from a range of marketing services including digital/interactive, direct marketing, sales promotion, health care and PR. Marketing services grabbed 53.6% of U.S. marketing-communications agency revenue. That was up from 51.5% in 2005, the first year that marketing services topped advertising/media.

Impact of interactive
What's behind the change? No surprise: the internet. U.S. interactive-agency revenue rocketed 23.1%, driving the increase in marketing services. But digital is more than interactive shops; it's an integral part of marketing services from direct to promotion. "Interactive is huge," says Chris Weil, chairman-CEO of Momentum Worldwide, a promotions agency owned by Interpublic Group of Cos. "If anybody in marketing is not a big part of interactive, they won't be around much longer."

Traditional advertising certainly is under pressure. The 4.2% U.S. revenue growth for traditional advertising/media agencies roughly tracks with ad spending: U.S. measured spending on traditional media last year grew a soft 3.2%, according to TNS Media Intelligence data.

Among key points from the Agency Report:

•Dentsu ranked as world's largest consolidated agency network, with 2006 revenue of nearly $2.5 billion. The consolidated-network ranking is new this year, and adds up the revenue of ad agencies and allied marketing-services ventures, excluding media, health care, market research and public relations.

•WPP Group's JWT was the No. 1 U.S. agency with estimated revenue of $445 million from traditional advertising, followed closely by BBDO and McCann. The trio has always been near the top. In the first Agency Report, in 1945, the three shops ranked Nos. 1, 6 and 4. JWT's estimated 1944 U.S. revenue: $9 million, or $101 million after adjusting for inflation.

•Omnicom's Rapp Collins Worldwide ranks as the top marketing-services agency.

•AQuantive's Avenue A/Razorfish was the No. 1 interactive agency. AQuantive ranked as the ninth-largest marketing organization, becoming the first interactive operation to crack the top 10.

•Omnicom, WPP, Interpublic and Publicis accounted for 52.6% of revenue for U.S. marketing-communications services. The Big Four's combined U.S. revenue was split evenly between advertising/media (50.8%) and marketing services (49.2%).

•Reliance on traditional advertising varies widely by company. Omnicom last year generated just 42.8% of worldwide revenue from traditional advertising/media, lowest among the top four; Publicis drew 70% of revenue from traditional advertising/media, highest among the four.

•The $1.3 billion purchase of Digitas by Publicis was the largest acquisition over the past year by a marketing organization, but it was far from the only digital deal. Since January 2006, the Big Four have bought, or made investments in, more than 20 interactive ventures.

The Big Four last year kept the same worldwide-revenue rankings in place since 2003: Omnicom, WPP, Interpublic and Publicis.

Interpublic was No. 1 as recently as 2000. It fell to second, behind Omnicom, in 2001, and third, behind WPP, in 2003. Interpublic could slump to No. 4 in 2007; Publicis, with its faster organic growth and the Digitas acquisition, is coming up fast. Interpublic's position will depend in part on how much progress it makes this year in its stated goal to achieve organic revenue growth "comparable to industry peers ... by 2008."

By: Bradley Johnson
Published: April 30, 2007

CHICAGO- www.adage.com

Introduction to Gale Executive Recruiting

2007-04-04T14:45:00.000-07:00

Gale Companies, INC.
www.galecompanies.com

Home of Gale Executive Recruiting, LLC. - An exclusive service for Marketing and Advertising Professionals.

The only executive career coaching and advancement firm serving the unique needs of today's top talent in advertising and marketing.

Gale Companies is an insight based executive recruiting firm specializing in established long term relationships with category executives in Brand Marketing and related leading Advertising Agency and specialty communications management.

Our client's recognize the superior caliber of prospective employees provided by an organization that serves an exclusive talent base of highly skilled mid and senior level professionals. Our associates, candidates and industry friendships, have served us both very well. We seek to reward those who have aided the firm with their time and advice by providing the valued benefits of an exclusive firm. From highly confidential and personal service, to visionary career consultation, our motivation is long term. We seek open, genuine, and personal partnerships with our candidates as it the foundation upon which quality career decisions can result in both an enriched personal and professional life.

As a result, nearly 100% of our business comes to us through referral; a compliment we do not take lightly. We will always serve people first, not job openings. It's hard to say or hear Thank You from a job.

Specific areas of expertise include retail, beverage, restaurant and automotive Brand and Field Marketing. Advertising Agency departmental and general management including, exclusive services in Sales Promotion, Sports Marketing, Media Planning, Interactive, Direct Response, Consumer Research and Creative.

Gale Executive Recruiting professionals are industry savvy with over 30 years of hands-on experience and leadership in human resources, brand communications, field marketing and advertising agency management.

Contact Us
Gale Executive Recruiting
1278 Glenneyre Street
Laguna Beach, CA 92651

Send Email to: info@galecompanies.com

Hello From Gale Executive Recruiting

2007-04-03T15:18:00.000-07:00

Gale Executive Recruiting, LLC. is the only executive career coaching and advancement firm serving the unique needs of today's top talent in advertising and marketing. We seek open, genuine, and personal partnerships with our candidiates as it is the foundation upon which quality career decisions can result in both an enriched personal and professional life.

For more info please visit www.galecompanies.com

Send email to info@galecompanies.com

Gale Executive Recruiting

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